With more than 40M members, AARP is the largest membership organization for people 50+. Over 1.7M of the organization's subscribers are registered members of the Pluck-powered AARP community. AARP has implemented Pluck Groups, which lets members create focused sub-communities. To date, there are nearly 1,300 such groups in the community, dedicated to everything from Politics and Current Events to Computer Questions and Tips. Group members use Pluck Blogs, Comments, Photos, and especially Pluck Forums to drive conversations on virtually any topic imaginable.

In 2009, McGraw-Hill's Architectural Record was named "Website of the Year" by the Magazine Publishers of America for the Enthusiast category. The publication makes especially nice use of Pluck Photo Galleries, offering the perfect tool for its very visually oriented audience. McGraw-Hill recorded tripled page views in the first month of social media deployment.

AutoScout24 is one of the largest European online markets for used cars. Their web site serves more than 10 different European countries. AutoScout24 uses photo galleries to showcase vehicle makes, models, engine types etc. The rating and review function enables visitors to write about their experience with any specific vehicle since 1986. A vehicle catalogue provides users with information about desired makes and models.

The British Medical Journal facilitates high-quality, confidential online clinical discussions among qualified physicians. On Doc2Doc, BMJ's free online physician community, clinicians use blogs and forums to share and discuss medical opinions and information. In the first six months after implementing social media features, BMJ secured 6,000 professional members.

CBC is Canada's national public broadcaster and one of North America's largest media organizations. Social media features permeate CBC.ca, the organization's online destination. CBC's robust and engaging commenting system attracts thousands of news article comments each day, and has seen 150% year-over-year growth. Canada's enthusiasm for hockey is celebrated at Our Game, a destination devoted to local youth hockey. Our Game has attracted sponsorship and has become a place where youth and adult players, parents and coaches have created their own very active networks, groups and discussions.

BullsConnect is the ultimate place for Bulls fans to connect with one another. It's a social community that encourages fans to create a free profile, upload and share photos and videos displaying their Bulls enthusiasm, write their own blogs on the Bulls and basketball, and carry on conversations with other Bulls fans, some of the most engaged fans in the NBA.

Few experiences are more social than buying a car, and Vehix.com – a Comcast Web property and one of the Web's primary destinations for automotive research – gives car enthusiasts the chance to offer their insights and opinions through automobile reviews, comments on car-related article, forum posts, and other social activities. G4tv.com, a Comcast site devoted to gaming, lets enthusiasts weigh in on game reviews, videos, and articles about gaming. Unique site visitors to G4tv.com increased 20% in the first month after deployment of social features, and 48% over the previous year.

One of the world's leading magazine companies, Condé Nast reaches a sophisticated audience with such renowned titles as Self, Glamour, and Women's Wear Daily magazines. Condé Nast has increased the engagement of its online readers by letting them comment on and discuss articles and other content at sites such as GQ, Details, Self, Lucky Magazine, Glamour, and Allure.

Crayola launched Pop Art Pixies to provide "tween" girls with a place to meet online around craft activities. Dedicated to both craft education and esteem building, the Crayola community is a place where girls can create thematic avatars and participate in "Pixie Pal Activities" like creating greeting cards and collages. Powered by the Pluck platform, the site features Pluck Comments, Photos, Personas and Recommendations.  The unique implementation is a clear demonstration of Pluck's customization capabilities.

With a storied history and highly loyal fan base, the Dallas Cowboys are ready-made for social media. The Cowboys have broadened their following with team- and player-oriented discussion forums, commenting features and fan blogs at their official site, DallasCowboys.com, and the Cowboys fan site TrueBlueFanClub.com.

As they say themselves, Frommers.com is an essential online destination for anyone planning to travel. To its traditional assortment of expert articles and guidebook information Frommer's created a role on the site for everyday travelers. Today, Frommers.com has forum posts, blogs, photo galleries and other contributions from people who love travel and the destinations they've traveled to. And now, Frommer's is an even more essential online resource.

USA Today, the national newspaper, has been justifiably celebrated as a social media innovator. The paper has seen great benefits from its social media investments, including a 14% increase in page views in its first year of deployment. But Gannett, USA Today's parent company and a leading international news and information company, actually has deployed social features across its entire network of more than 100 television and daily newspaper Web sites.

As Canada's largest national newspaper, TheGlobeAndMail.com is a highly regarded resource for national and local news. Pluck Comments let reasers carry on two-way conversations on all of the publication's content. Registered users get a Pluck Persona, which allows them to track their activity across article content and interact directly with other members of the community.

We are excited to be working with GlaxoSmithKline, a leading pharmaceutical company whose mission is to improve the quality of human life by enabling people to do more, feel better and live longer. We are helping them to build world-class social media features into their various branded Web destinations. These sites plan to use of social media to promote dialogue among target audiences about existing and new lines of GSK-manufactured pharmaceuticals.

The UK's leading home shopping supplier of vitamins, minerals and health supplements relies on its Pluck community to drive conversions. It promotes highly rated products as Customer Favourites and lets consumers grade individual products with multi-attribute ratings, recommendations, structured reviews, sorting, filtering, sharing and more. This approach helped Healthspan realize a 30-day return on its Pluck investment.

The Knot is the Internet's most-trafficked wedding planning destination. It offers brides-to-be a supportive community where they can share ideas and get everything they need to make their big day even more special. TheKnot.com combines hundreds of local wedding boards - Chicago.Weddings.com and NewYorkCity.Weddings.com, for example – creating an easy-to-access, friendly online experience.

LIVESTRONG.COM is an intensely social destination focused on health, fitness and lifestyle. The site encourages visitors to take control of their health, and offers a great variety and quantity of "how-to" articles and videos, engaging or "sticky" applications – The Daily Plate, for example, is a popular calorie-monitoring application, and the site invites visitors to accept lifestyle-modifying Dares – and robust community features. Visitors are encouraged to create a profile, contribute photos and other personal content, maintain a personal blog, and befriend other visitors to the site. This social approach to lifestyle change generates over 4.2 million unique site visits per month.

Mattel is using Pluck to provide the Barbie Fan Club and collector community with an online destination. Barbie enthusiasts use Pluck Personas, Forums, Comments and more to share their collections, teach newbies about collecting, and talk up Barbie and Ken. Mattel, meanwhile, can keep its most rabid Barbie fans up to date on the very latest dolls and doll accessories in the Barbie family. Shopping is built into the community, so anything a collector wants can be had with a click of a mouse.

Rodale's Men's Health magazine is a leading publication for men. Rodale enhances the online experience for MensHealth.com readers with  Pluck Comments on all articles on the site, which facilitates two-way conversations and promotes interaction between users

To help with the launch of the Windows Phone 7 operating system, Microsoft constructed "Backstage" on the Windows Phone 7 Web siteto help create buzz and gather  feedback on features.  The site features Pluck Forums, Personas, Blogs and utilizes Pluck Rewards to promote activity, display leader boards, and provide users with incentives for contributing to the site.

National Geographic selected the Pluck platform to provide discussion forums and blogs on the NATGEOTV section of the Web site. Visitors who register are provided with a Pluck Persona, which allows them to participate in the forums and comment on blog posts.  NATGEOTV regularly deploys personnel on the site to interact with community members and let them know about the programming available on the television network.

Very Best Baking is Nestlé’s online community for people who love to bake. Nestlé is applying the power of community to every step of its customer lifecycle, attracting new enthusiasts with custom content; engaging visitors with shared stories, favorite recipes, polls, product and recipe reviews and participation incentives; promoting conversion with coupons and built-in shopping lists; and encouraging word of mouth through social sharing and rich discovery.

National Public Radio, one of the most prominent brands in publishing and broadcasting, produces original programming covering news, public affairs, and culture. NPR.org provides its large and enthusiastic audience with an assortment of social features – including commenting and discussion tools as well as groups and other social networking features – with the goal of connecting audience members with each other and with NPR's own content producers and on-air personalities. In the 18 months after it added social features to its site, NPR enjoyed a 43% increase in unique visitors over the prior two years.

Orange is France Telecom’s internet, television and mobile services brand, with nearly 150 million subscribers. Orange has integrated Pluck community features into both its website and its mobile applications, where members can submit their comments on articles, videos and other content and interact with other consumers. Orange optimized its Pluck widgets on the Orange mobile site for both viewing content and enjoying a rich social experience. The company also opted to integrate Pluck’s Social Sign-On into the experience to simplify the community registration process and to encourage community content syndication to the wider social Web.

Backing up the famous magazine, Rodale’s RunnersWorld.com is the premiere online destination for running enthusiasts.  The site features Pluck Comments on articles, Personas and Pluck Groups.  The Pluck Forums on the site are home to over 5 million posts which demonstrates the scalability of the Pluck platform. 

Redbox has taken over the rental business worldwide with their easy to use locations and affordable pricing. In an effort to improve their customer experience, redbox is working to drive more customers to their online portal for finding and renting movies. Users can go online and reserve a movie from a specific box and thus limit the time spent searching for titles on an available machine. To encourage users to visit the website for rentals, redbox has implemented Pluck Reviews & Ratings on all of their movies and games.

What do travelers like to talk about? Their trips! And Southwest has made it easy for travelers to learn about places the airline flies to with a customer-driven destination called Travel Guide. The site is organized by city, and veteran and new Southwest passengers alike can share the details of their trips in articles, comments, photos and videos. Forums devoted to particular cities and travel themes let travelers recommend trips to Southwest destinations. And Southwest's online reservation system is just a click away.

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people and operates in over 100 countries. Thomson Reuters Tax and Accounting provides a number of online solutions for accounting professionals. Their members-only community leverages Pluck Forums, Personas, Groups, Blogs, Photos, and Comments.

Times Online is the Web destination of The Times, one of the UK's oldest and most prestigious newspapers. Times Online recently launched community features at their Web site. Readers are now able to interact with the news organization through comments and articles recommendations.

The U.S. Soccer Federation is the governing body of soccer in the United States and among other things is responsible for the U. S. Men's and U.S. Women's National Teams. As an organization that is very sensitive and loyal to grass roots soccer fans, the Federation incorporated social media features into its site in pursuit of new avenues to engage their audience, and in order to better respond to specific community needs and feedback. Now, soccer fans everywhere can interact online through blogs, forums, and group and community discussions.

Versus is a cable television channel focused on sports and outdoor activities. Versus is exploiting the passion that surrounds these topics – NHL, College Football, hunting, fishing, etc. – with dual comment streams on articles that surface opposing viewpoints on a particular topic. The channel is also encouraging enduring micro-communities, using groups features to focus conversations and other interactions. The result is a great looking site that stirs up competition and lively discussions.

Whole Foods Market's social media strategy utilizes engaging, interactive applications, ratings, comments and user forums to increase online traffic, consumer loyalty and in-store sales. Visitors can rate and comment on recipes, creating a dialogue around Whole Foods' products that promotes premium items and drives in-store sales. Forums allow users to connect around Whole Foods' culture of food appreciation. As a result, the average visitor spends 9.6% more time on the site and page views are up 5.4%.