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Representative Customers by Industry

Automotive

Automotive News
AutoScout24
AutoTrader
AutoWeek

Business

AllBusiness.com
Architectural Record
Aviation Week
Aviation Week
Intel
Thompson Reuters

Consumer Goods

Crayola
Kraft Foods
Mattel
Nestlé

Entertainment

Australian Broadcasting Corporation
Batanga
Comcast
FX Networks
ITV
Orange
Mania.com
National Geographic
Sony Crackle
Vanity Fair

Fashion and Beauty

Allure
Estee Lauder
Glamour
Nike
TypeF
The Style Network
Women's Wear Daily

Finance and Insurance

AARP
Financial Times
Investment News
Investors Chronicle
MassMutual
RBC (Royal Bank of Canada)

Health and Fitness

American Medical Association
British Medical Journal
Livestrong
Prevention
Roche
Runner's World
Self
Trails.com

Home and Garden

Black and Decker
Duke Energy
Progress Energy

Lifestyle

Confetti
The Knot
Local.com
W Magazine
WeddingChannel.com

News - Local

Boston Globe / Boston.com
Chicago Sun-Times
Detroit Free Press
Houston Chronicle
San Francisco Chronicle / SFGate.com

News - National

British Sky Broadcasting
Canadian Broadcasting Corporation
The Globe and Mail
NPR
Times Online UK
USA Today

Publishing

Condé Nast
Crain Communications
Gannett
Hearst
McGraw-Hill
Rodale
Time Warner

Retail

Boots
Camping World
Carphone Warehouse
CityPass
Game
Healthspan
Homebase
HomeClick
HyVee
Lifeway
Lowe's
Mothercare
Redbox
Selfridges
SHOP.CA
StubHub
Target
Whole Foods Market

Sports

Chicago Bulls
Cleveland Cavaliers
Dallas Cowboys
National Football League
Phoenix Suns
Seattle Sounders FC
U.S. Soccer Federation

Travel

Frommer's
Southwest Airlines
Trafalgar
 
With more than 40M members, AARP is the largest membership organization for people 50+. Over 1.7M of the organization's subscribers are registered members of the Pluck-powered AARP community. AARP has implemented Pluck Groups, which lets members create focused sub-communities. To date, there are nearly 1,300 such groups in the community, dedicated to everything from Politics and Current Events to Computer Questions and Tips. Group members use Pluck Blogs, Comments, Photos, and especially Pluck Forums to drive conversations on virtually any topic imaginable.
Black & Decker sells a variety of hand and power tools, both at its website and in stores. The toolmaker has integrated Pluck community into its e-commerce site to help researchers and shoppers learn more about Black & Decker products and how they are used. Shoppers on the site rely on Pluck-powered product reviews to decide which tools to buy. And Pluck supports the section of the site where do-it-yourselfers document their home improvement projects and list the Black & Decker products that made the projects possible.
The Cleveland Cavaliers are making very clever use of community to compel fans to linger on the team’s website. The Cavs make particularly good use of Pluck’s gamification features. The team awards points to fans who participate in the community. Points are redeemable for merchandise and game tickets. The natural competitiveness of sports fans is brought out in the site’s Stand Out Standing leader boards.
G4tv.com, a Comcast site devoted to gaming, lets enthusiasts weigh in on game reviews, videos, and articles about gaming. Unique site visitors to G4tv.com increased 20% in the first month after deployment of social features, and 48% over the previous year.
Crayola launched Pop Art Pixies to provide "tween" girls with a place to meet online around craft activities. Dedicated to both craft education and esteem building, the Crayola community is a place where girls can create thematic avatars and participate in "Pixie Pal Activities" like creating greeting cards and collages. Powered by the Pluck platform, the site features Pluck Comments, Photos, Personas and Recommendations.  The unique implementation is a clear demonstration of Pluck's customization capabilities.

The UK's leading home shopping supplier of vitamins, minerals and health supplements relies on its Pluck community to drive conversions. It promotes highly rated products as Customer Favourites and lets consumers grade individual products with multi-attribute ratings, recommendations, structured reviews, sorting, filtering, sharing and more. This approach led to an immediate uptick in online conversions sufficiently large to pay for Healthspan’s Pluck investment in less than 30 days.

Intel’s Ultrabook Project follows rapper will.i.am on a world tour. Pluck provides the community functionality, letting fans of both the artist and the laptop hang out online. This is a great example of Pluck supporting a superbly designed marketing campaign.
Kraft Foods, a Fortune 50 company, uses Pluck in a variety of ways on a number of brand sites. Perhaps the most innovative Pluck-powered community at Kraft is at the heart of Kraft First Taste, a million-member focus group dedicated to testing and discussing new Kraft products. Kraft offers discount coupons for new products through the community. Members try the products and then through both formal and informal vehicles give Kraft product and brand managers market and product insights.
Mattel is using Pluck to provide the Barbie Fan Club and collector community with an online destination. Barbie enthusiasts use Pluck Personas, Forums, Comments and more to share their collections, teach newbies about collecting, and talk up Barbie and Ken. Mattel, meanwhile, can keep its most rabid Barbie fans up to date on the very latest dolls and doll accessories in the Barbie family. Shopping is built into the community, so anything a collector wants can be had with a click of a mouse.
Mothercare is the UK’s largest retailer for baby and kids products, offering both a brick-and-mortar and online shopping experience. Mothercare.com uses Pluck to power product reviews, community member profiles and photo galleries. Mothercare was among the first to take advantage of Pluck’s Pinterest support. When shoppers come across a photo uploaded to the site that they like, they can “Pin It” to their Pinterest page. Browsers at those pages are sent back to the Mothercare.com community and store.
Very Best Baking is Nestlé's online community for people who love to bake. Nestlé is applying the power of community to every step of its customer lifecycle, attracting new enthusiasts with custom content; engaging visitors with shared stories, favorite recipes, polls, product and recipe reviews and participation incentives; promoting conversion with coupons and built-in shopping lists; and encouraging word of mouth through social sharing and rich discovery.
Over 5.5 million football fanatics have joined the NFL’s Pluck-powered community. These fans spend extraordinary amounts of time there debating their team’s draft picks in the Draft Fans War Rooms or rating coach and player performance in real-time in their team’s Game Center. Pluck also provides the social experience on the NFL’s individual team sites.
National Public Radio, one of the most prominent brands in publishing and broadcasting, produces original programming covering news, public affairs, and culture. NPR.org provides its large and enthusiastic audience with an assortment of social features – including commenting and discussion tools as well as groups and other social networking features – with the goal of connecting audience members with each other and with NPR's own content producers and on-air personalities. In the 18 months after it added social features to its site, NPR enjoyed a 43% increase in unique visitors over the prior two years.
Orange is France Telecom's internet, television and mobile services brand, with nearly 150 million subscribers. Orange has integrated Pluck community features into both its website and its mobile applications, where members can submit their comments on articles, videos and other content and interact with other consumers. Orange optimized its Pluck widgets on the Orange mobile site for both viewing content and enjoying a rich social experience. The company also opted to integrate Pluck's Social Sign-On into the experience to simplify the community registration process and to encourage community content syndication to the wider social Web.

Redbox has taken over the rental business worldwide with their easy to use locations and affordable pricing. In an effort to improve their customer experience, redbox is working to drive more customers to their online portal for finding and renting movies. Users can go online and reserve a movie from a specific box and thus limit the time spent searching for titles on an available machine. To encourage users to visit the website for rentals, redbox has implemented Pluck Reviews & Ratings on all of their movies and games.

BSkyB is the largest pay-TV broadcaster in the United Kingdom and Ireland with over 10 million subscribers. Sky News is a particularly active and innovative Pluck user, offering article comments, blogs and forums to its followers.
What do travelers like to talk about? Their trips! And Southwest has made it easy for travelers to learn about places the airline flies to with a customer-driven destination called Travel Guide. The site is organized by city, and veteran and new Southwest passengers alike can share the details of their trips in articles, comments, photos and videos. Forums devoted to particular cities and travel themes let travelers recommend trips to Southwest destinations. And Southwest's online reservation system is just a click away.
Target, the second largest retailer in the US, has Pluck Reviews and other community features on every one of its more than 800,000 product pages.
For over 25 years, USA Today has brought America the news in an accessible and entertaining way. USAToday.com was among the first online papers to make the news a social experience. Today the site enjoys a Pluck-powered community with more than 600,000 members. The site has become a magnet of in-depth forum discussions and shared photos, among other community features. And the site’s Facebook syndication lets readers share their community interactions on USA Today with their Facebook friends. This integration also lets USA Today make its content and conversations visible to a wider audience (and Facebook reports that each article exported to its site gets on average three return clicks).
Whole Foods Market's social media strategy utilizes engaging, interactive applications, ratings, comments and user forums to increase online traffic, consumer loyalty and in-store sales. Visitors can rate and comment on recipes, creating a dialogue around Whole Foods' products that promotes premium items and drives in-store sales. Forums allow users to connect around Whole Foods' culture of food appreciation. As a result, the average visitor spends 9.6% more time on the site and page views are up 5.4%.
In 2009, McGraw-Hill's Architectural Record was named "Website of the Year" by the Magazine Publishers of America for the Enthusiast category. The publication makes especially nice use of Pluck Photo Galleries, offering the perfect tool for its very visually oriented audience. McGraw-Hill recorded tripled page views in the first month of social media deployment.
AutoScout24 is one of the largest European online markets for used cars. Their web site serves more than 10 different European countries. AutoScout24 uses photo galleries to showcase vehicle makes, models, engine types etc. The rating and review function enables visitors to write about their experience with any specific vehicle since 1986. A vehicle catalogue provides users with information about desired makes and models.
The British Medical Journal facilitates high-quality, confidential online clinical discussions among qualified physicians. On Doc2Doc, BMJ's free online physician community, clinicians use blogs and forums to share and discuss medical opinions and information. In the first six months after implementing social media features, BMJ secured 6,000 professional members.
CBC is Canada's national public broadcaster and one of North America's largest media organizations. Social media features permeate CBC.ca, the organization's online destination. CBC's robust and engaging commenting system attracts thousands of news article comments each day, and has seen 150% year-over-year growth. Canada's enthusiasm for hockey is celebrated at Our Game, a destination devoted to local youth hockey. Our Game has attracted sponsorship and has become a place where youth and adult players, parents and coaches have created their own very active networks, groups and discussions.
BullsConnect is the ultimate place for Bulls fans to connect with one another. It's a social community that encourages fans to create a free profile, upload and share photos and videos displaying their Bulls enthusiasm, write their own blogs on the Bulls and basketball, and carry on conversations with other Bulls fans, some of the most engaged fans in the NBA.
One of the world's leading magazine companies, Condé Nast reaches a sophisticated audience with such renowned titles as Self, Glamour, and Women's Wear Daily magazines. Condé Nast has increased the engagement of its online readers by letting them comment on and discuss articles and other content at sites such as GQ, Details, Self, Lucky Magazine, Glamour, and Allure.
With a storied history and highly loyal fan base, the Dallas Cowboys are ready-made for social media. The Cowboys have broadened their following with team- and player-oriented discussion forums, commenting features and fan blogs at their official site, DallasCowboys.com, and the Cowboys fan site TrueBlueFanClub.com.
As they say themselves, Frommers.com is an essential online destination for anyone planning to travel. To its traditional assortment of expert articles and guidebook information Frommer's created a role on the site for everyday travelers. Today, Frommers.com has forum posts, blogs, photo galleries and other contributions from people who love travel and the destinations they've traveled to. And now, Frommer's is an even more essential online resource.
USA Today, the national newspaper, has been justifiably celebrated as a social media innovator. The paper has seen great benefits from its social media investments, including a 14% increase in page views in its first year of deployment. But Gannett, USA Today's parent company and a leading international news and information company, actually has deployed social features across its entire network of more than 100 television and daily newspaper Web sites.
As Canada's largest national newspaper, TheGlobeAndMail.com is a highly regarded resource for national and local news. Pluck Comments let reasers carry on two-way conversations on all of the publication's content. Registered users get a Pluck Persona, which allows them to track their activity across article content and interact directly with other members of the community.
The Knot is the Internet's most-trafficked wedding planning destination. It offers brides-to-be a supportive community where they can share ideas and get everything they need to make their big day even more special. TheKnot.com combines hundreds of local wedding boards - Chicago.Weddings.com and NewYorkCity.Weddings.com, for example – creating an easy-to-access, friendly online experience.
LIVESTRONG.COM is an intensely social destination focused on health, fitness and lifestyle. The site encourages visitors to take control of their health, and offers a great variety and quantity of "how-to" articles and videos, engaging or "sticky" applications – The Daily Plate, for example, is a popular calorie-monitoring application, and the site invites visitors to accept lifestyle-modifying Dares – and robust community features. Visitors are encouraged to create a profile, contribute photos and other personal content, maintain a personal blog, and befriend other visitors to the site. This social approach to lifestyle change generates over 4.2 million unique site visits per month.
National Geographic selected the Pluck platform to provide discussion forums and blogs on the NATGEOTV section of the Web site. Visitors who register are provided with a Pluck Persona, which allows them to participate in the forums and comment on blog posts.  NATGEOTV regularly deploys personnel on the site to interact with community members and let them know about the programming available on the television network.

Backing up the famous magazine, Rodale’s RunnersWorld.com is the premiere online destination for running enthusiasts.  The site features Pluck Comments on articles, Personas and Pluck Groups.  The Pluck Forums on the site are home to over 5 million posts which demonstrates the scalability of the Pluck platform. 

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people and operates in over 100 countries. Thomson Reuters Tax and Accounting provides a number of online solutions for accounting professionals. Their members-only community leverages Pluck Forums, Personas, Groups, Blogs, Photos, and Comments.
Times Online is the Web destination of The Times, one of the UK's oldest and most prestigious newspapers. Times Online recently launched community features at their Web site. Readers are now able to interact with the news organization through comments and articles recommendations.
The U.S. Soccer Federation is the governing body of soccer in the United States and among other things is responsible for the U. S. Men's and U.S. Women's National Teams. As an organization that is very sensitive and loyal to grass roots soccer fans, the Federation incorporated social media features into its site in pursuit of new avenues to engage their audience, and in order to better respond to specific community needs and feedback. Now, soccer fans everywhere can interact online through blogs, forums, and group and community discussions.