In part 1, we introduced Pluck Listeners and explained the key components that define our listening functionality: identifying, routing and acting. In this post we will examine what the use of listening for action means and how to take advantage of Pluck Listeners to gain insights into your customers, market and products. The following provide just a few examples of how Pluck Listeners can be used to gain that insight and turn it into meaningful action. ... Read More »

"Homeclick is a one-stop shopping resource for everything you need to outfit your home and bring it to the next level."  In support of this claim Homeclick offers an impressive array of products for the home and backs them with a helpful online staff.

In an effort to offer shoppers a more informative and enjoyable experience, Homeclick has begun to add community features to its shopping site. ... Read More »

Early in 2011 Orange chose Pluck as their preferred community platform provider.  I am now pleased to announce that Orange and Demand Media have successfully implemented phase one of their planned community!  ... Read More »

I've been working with organisations implementing community functionality for three years, and one message that I always emphasise is how important it is to show visitors that there is stuff happening on your site. With Pluck we call this stuff Collections but the principle is valid for any community. ... Read More »

Squeeze more value out of the data your visitors are giving you every day—and provide users with a fun way to express their individuality—through this simple (yet powerful) application of game mechanics. ... Read More »