Recently, we announced our Moderation Services and Moderation Manager tool.  As you may have seen, the press release highlighted product extensions and our latest outsourcing services capabilities.  

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Sony’s streaming video portal Crackle is live with Pluck.  Crackle is one of the fastest growing entertainment destinations today and provides movies, TV shows and quick videos through their online portal to all kinds of stationary and mobile electronic devices. ... Read More »

Through this series on Social Marketing, we’ve explored how Social CRM efforts can drive powerful customer insights via the intelligent analysis of feedback, conversations and responses.  We’ve also pondered how Social Branding techniques are key catalysts for affinity programs, driving awareness, recall ... Read More »

Over the course of my series on anonymity, I have addressed the question of whether anonymity is acceptable and provided ideas for how to earn identity from anonymous users, how to separate the anonymous winners from the losers, and how to get your community involved. Each of these ideas can be effective for managing a community of anonymous users, but success in implementing these ideas ultimately starts with you. My final post of this series examines this important topic and provides ways in which you can achieve success within your community. ... Read More »