Successful communities don’t just spring to life. In our experience they evolve, organically, and they have to be guided and tended like any living growing thing.

We take very seriously our obligation to share our own experience with

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I’m thrilled to announce that we’ve created a new position on Demand Media's Social Solutions senior executive team. Rolling together all monetization work, our VP, Global Revenue covers sales, business development and client services for all domestic and international clients. 

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In part 1, we introduced Pluck Listeners and explained the key components that define our listening functionality: identifying, routing and acting. In this post we will examine what the use of listening for action means and how to take advantage of Pluck Listeners to gain insights into your customers, market and products. The following provide just a few examples of how Pluck Listeners can be used to gain that insight and turn it into meaningful action. ... Read More »

"Homeclick is a one-stop shopping resource for everything you need to outfit your home and bring it to the next level."  In support of this claim Homeclick offers an impressive array of products for the home and backs them with a helpful online staff.

In an effort to offer shoppers a more informative and enjoyable experience, Homeclick has begun to add community features to its shopping site. ... Read More »

Early in 2011 Orange chose Pluck as their preferred community platform provider.  I am now pleased to announce that Orange and Demand Media have successfully implemented phase one of their planned community!  ... Read More »