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WE ARE THE LEADERS IN INTEGRATED SOCIAL MEDIA SOLUTIONS AND THIS IS WHERE WE TALK SHOP
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AnnArbor.com partners with Demand Media to launch Pluck tools
![]() AnnArbor.com, a Michigan-based online digital media company serving the people of Ann Arbor and surrounding Washtenaw County, recently debuted Pluck-driven community features. AnnArbor.com is a popular and prominent hub for local content, whose presence is “online 24/7 and in print on Thursday and Sunday.” AnnArbor.com describes itself as a “whole new kind of company that combines the proud tradition of local journalism with a commitment to building a true online community providing citizens the opportunity to stay connected to local information, and to share content on whatever topics are important to them.” AnnArbor.com has launched a really interesting and intelligently managed community. The moderators, editors, and real-time engagement officer are very active, visible and connected to their community. They assign it strategic importance, which has inspired them follow community interactions with equal measures of vigilance and nurturing. AnnArbor.com launched new Pluck Personas and Pluck Comments applications with their community redesign. You can check out what they did here: Personas: http://www.annarbor.com/users/profile/?UID=38&plckUserId=38&plckPersonaPage=PersonaHomeComments: http://annarbor.com/news/u-m-study-indicates-earths-shrinking-snow-and-ice-cover-exacerbate-global-warming-more-than-models-p/#_login Highlighted Comments: Visitors to the community can also vote up the ‘Most Popular’ comments, which are then surfaced on the site. ![]() CoverItLive: One feature of the community launch with a live, moderated town hall powered by CoveritLive. AnnArbor.com invited visitors to discuss the site’s new features, volunteer questions to the staff, and in general to voice their opinions on the new community portions of the site. You can watch a replay of the conversation here: http://annarbor.com/about/live-chat-come-talk-about-annarborcoms-new-commenting-system/ AnnArbor.com has definitely made some great first strides with the Pluck applications on their site. Check it out today.
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