While our recent press release notes some of the key attributes of the partnership, there's so much more behind the scenes as we're analyzing how the social activity of a consumer (and of that consumer's friends) can drive increased performance in a retailer's merchandising solutions, audience acquisition efforts, and overall conversion rates.

The Pluck team, IBM, and our customers are tackling a broad range of solutions: more engaging and contextually relevant product page discussions; meaningful category and sub-category conversations that launch consumers into the conversion path; custom applications that increase the consideration and preference for our customers' websites as destinations for relevant content and tools; powerful hooks to the broader social web that open new doorways into and increase the social relevance of a truly social experience; and, of course, site-wide applications and social networking features that allow consumers to discover extended information about their peers and connect with them socially around any topic of personal interest.  So many types of engagement, and this is just the beginning!