Check out thoughts from Dave Panos, founder of Pluck and EVP, Platforms of Demand Media on the cool stuff that we're doing around the Olympics, on the DM Blog.  Per Dave: "Through our technology and collaboration with our worldwide network of media partners, it’s likely you’ve seen or participated in the exciting dialogue and interaction that’s now a mandatory part of traditional coverage of the games."  Examples from Pluck integrations on sites like CBC.ca and Canada.com, CoveritLive work with ESPN and others, eHow tips, Livestrong information, and more, abound.