Game On: CoveritLive

WE ARE THE LEADERS IN INTEGRATED SOCIAL MEDIA SOLUTIONS AND THIS IS WHERE WE TALK SHOP

Posted by steve semelsberger at 3/7/2011 4:19 PM CST

Last week we announced our acquisition of the real-time audience engagement platform CoveritLive, and this week CoveritLive is introducing some exciting new gaming features to help online brands, publishers and bloggers keep their readers even more engaged and entertained.

The new “Live Gaming” feature set allows event hosts to create trivia questions and entertaining betting scenarios for their users as the events unfold, with Facebook- andTwitter-enabled logins and live scoreboards that track the results. A publisher using CoveritLive to host a live discussion of a political debate, American Idol or the NBA Draft can now invite its readers to make their own predictions, win points for answering questions, and bet those points on real-time outcomes. With audience members accessing additional content and competing against each other to climb the leaderboard, live gaming creates a second interactive event within the main one, and makes the overall event experience even more relevant and rewarding.

Live gaming also offers considerable benefit to online marketers and publishers searching for new ways to engage their audiences more deeply. Because these new gaming features offer a casual competitive element, consumers have a reason to show up early to live events and stick around longer, extending the duration of meaningful interaction between brand and consumer.

Real-time engagement and interactivity are already big reasons why major online brands like ESPN, Fox News, and CNET choose CoveritLive to power their coverage of live events, and we’re excited to offer these new gaming capabilities to help them take their game to a whole new level.

Steve Semelsberger is the SVP and GM of the Social Solutions group at Demand Media. He occasionally tweets industry and company news via @semels

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