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WE ARE THE LEADERS IN INTEGRATED SOCIAL MEDIA SOLUTIONS AND THIS IS WHERE WE TALK SHOP
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Noteworthy Pluck Deployments
As highlighted each quarter in previous posts, it’s amazing to see continued creativity and impact as leading global brands launch social media initiatives with Pluck’s integrated community platform. A few noteworthy and recent go-lives include: Australian Broadcasting Corporation: ABC provides diverse programming services to national and International audiences. With a focus on world-class integrated community, ABC migrated photos, audio recordings and videos from their legacy provider to Pluck. ABC uses Pluck broadly for programming like HEYWIRE, (a space and a competition for young people from regional Australia where users have the ability the share stories and opinions in text, photo and video), Q&A Adventures in Democracy, (a television program airing on ABC1 where members can upload video questions for the Q&A team to answer and create video satires on Australian politics called Mashups), and Adam Hills in Gordon St Tonight (a weekly talk show where viewers are able to upload photos and videos for use on the air). And ABC is just getting started with Pluck. Elsevier: As the world’s leading publisher of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. Their private Application Marketplace (AMP) surfaces scientific data APIs to developers who create applications to enhance the research experience. The AMP team uses a variety of Pluck tools including Forums (for feedback and Q&A), Blogs (to communicate various new capabilities) and Reviews (to capture feedback on apps). Game: Europe’s leading gaming retailer has launched Pluck across their e-commerce site Gamestation.co.uk. Implementation highlights include Pluck Ratings and Reviews using our JavaScript SDK; Discovery to create an “ever present” sense of community via a footer on each page; a Community Hub to highlight people, products and content; and Pluck Blogs to give an online voice to brick and mortar stores. Healthspan: The UK's leading home shopping supplier of vitamins, minerals and health supplements uses Pluck Personas, Reviews and more in an SEO-friendly manner via our server-side API capabilities. Compelling products are rolled up as Customer Favourites while individual products like ChondroMax provide multi-attribute ratings, recommendations, structured reviews, sorting, filtering, sharing and more . NFL Team Sites: a long standing Pluck client with deployments for the Dallas Cowboys and the core league site (NFL.com), the NFL has expanded Pluck to cover properties like the Minnesota Vikings, Green Bay Packers, and Tennessee Titans and others. Plus the NFL continues to see significant user engagement via offerings like the Draft War Rooms. Redbox: With more than 26,000 locations nationwide, redbox is the fun, fast, easy way to rent the latest new release movies. In an effort to expedite the rental process, redbox is investing in digital. For example, customers can go online and reserve a movie from a specific box. To facilitate selections, redbox implemented Pluck Reviews on all of their movies and games. In a few short weeks, titles like Tangled have generated hundreds of user ratings and reviews. Time Warner: The IPC Media division is one of the leading magazine publishers in the UK. Their Trusted Reviews property is the no. 5 technology site in the UK according to Hitwise. By including Pluck Personas along with Pluck Reviews and Comments to product SKU and other page types (using the Pluck PHP SDK), IPC have added the user’s perspective to their expert view. Other IPC properties like goodtoknow have embedded Pluck Comments, Personas and more. Use of our CoveritLive product also continues to grow. Thanks to all of our amazing customers, partners and industry friends for the ongoing commitment to innovation. It's inspiring to participate as you push the envelope on integrated community. If you're considering, or would like to do more with, Pluck, we'd love to hear from you. Drop us a line to learn more.
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