Early in 2011 Orange chose Pluck as their preferred community platform provider.  I am now pleased to announce that Orange and Demand Media have successfully implemented phase one of their planned community!

So what were Orange’s business objectives, and why did they choose Pluck?

The primary objectives for the initial phase were:

• Increased consumer engagement on Orange’s owned media
• Increased time onsite
• Extended reach through social syndication
• Increased consumer-generated content, with its accompanying SEO Benefits

Equally important for Orange, and exciting for Demand Media, was the need to seamlessly provide the same community experience on both their mobile and standard websites.

Key highlights of Orange’s Pluck implementation include:

• Pluck deployed to both Mobile and Web touch points

Orange selected Pluck’s mobile Comments and Persona widgets as their primary phase-one applications.  These widgets are optimized for viewing content and interacting with other consumers on marketing channels like Orange mobile  while continuing to offer a great user experience.

The orange.co.uk website uses the standard Pluck widgets  to implement the same functionality.

• SEO and server optimization

• Social Sign-on

The integration of the Orange blogs into the Pluck platform is next on the agenda. I will keep you posted!