It's a powerful and productive combination: Pluck's social media platform and professional services teams combined with the creative, strategic, and development firepower of an agency.  The results speak for themselves, with award-winning and innovative deployments like Lowe's Creative Ideas, BF Goodrich's Nation of Go, Crayola’s PopArtPixies and the many more that make up much of our Customer’s page.

I often get asked how Pluck contributes to the success of agencies as they deliver on client projects heavy in social media requirements. It's a question I enjoy fielding because the Pluck delivery model is tailor-made for agency engagements. First, we approach our agency partners with a flexible relationship framework. Understanding each client and/or project has unique characteristics and challenges, Pluck works with agencies to put forth the best mix of resources and the most appropriate pre- and post-sales processes. Second, Pluck empowers agency partners to deliver on multiple projects and achieve the scale and cost-savings typically uncommon to such a customizable, enterprise solution.  Third, our delivery model and expertise greatly complement the efforts of the agency's varying internal stakeholders in a few ways:

Technical Leaders: Pluck Engineers and Solutions Architects work as an extension of the agency development team, delivering well-defined support via regimented, yet specific platform training and project guidance services. From wireframe development through production, Pluck works closely with the agency to bring social media to life within customer websites.  And from a technology perspective, Pluck enables agencies to deliver quickly on a broad range of social media interactions, either using our eight core social applications or our SDKs, all supported by an extensive service layer (Badges, Leaderboards, Social Connectors, etc.) and a powerful community management and moderation workbench. 

Account Directors and Producers:  Pluck, with it's easy to introduce, pre-built applications, enables project owners to meet tight deadlines.  Alternatively, our SDKs allow for Account Directors and Producers to deliver on the most custom of deployments.  And it's all done with a platform that will scale and perform for customers, comes with an account manager and painless upgrade paths, and is associated with a product roadmap that enables the growth and flexibility needed to keep up with the ever-changing social media landscape.   

Strategy Leaders: With so many incredible social media deployments in our rear view mirror, Pluck is uniquely positioned to share social media insights, like Steve's recent post on Social Commerce or Jason's post on Community Success.  We understand how both marketers and publishers can benefit from the use of social media, and we enjoy working with our agency partners to help them build compelling pitches and to define the most appropriate, profitable social media blueprints for their customers.

If you have any social media projects on your horizon and would like to discuss how we might collaborate, or if you'd like to continue the discussion of how Pluck partners with and benefits agencies, please drop us a line and say hi.