With Pluck live across more than 500 enterprise-class digital destinations, we’ve been fortunate to glean a large amount of experience around what works, and what doesn’t, for online community. We’re excited to now take our interactions with amazing customers like AARP, Hearst, Kraft, Lowe’s, Mattel, Nestle, NFL, Redbox, and USA Today, along with industry leaders like Forrester, and unveil the Pluck Community Value Framework.

The Framework precisely captures the three main result drivers of digital community for leading organizations: Engagement, Conversion and Advocacy. With the Framework, Pluck offers perspectives on key Outcomes to measure, while also diving into natural audience Motivations and guiding Strategies.

Further, the three main pillars of the Framework are presented in detailed Community Results Blueprints. Each of the Blueprints walks through proven Solutions built on key Pluck Features, Approaches and Integrations. And the Blueprints help you plan for and push your organization to gain powerful Customer, Product and Market Insights.

While the Framework and Blueprints sound basic, their apparent simplicity is only possible through the awesome dedication, discipline and thought work from the Pluck team, our partners and our customers over the last five years. I’m incredibly proud of what we’ve been able to accomplish and enthusiastic to share our experiences and recommendations more broadly. Please dive in to learn more or drop us a line to go deeper.