We are excited to announce a new partnership between Demand Media and Buddy Media. Through this partnership we are extending our Pluck social applications to run on Facebook pages. Our first application for Facebook pages, Pluck Forums is available starting today. Using the Buddy Media platform you can now quickly embed the Pluck Forums running on your site directly into your Facebook page. This allows you to bring the conversation already happening on your own sites to Facebook where a significant portion of your consumers and fans spend their time. Even better, it allows your consumers and fans to engage in the conversation without ever leaving Facebook. 

This announcement builds on our history of working with Facebook. We have been a close partner with Facebook since we launched our integration with Facebook Connect in 2008. Since then, we were the first community platform to integrate with Facebook for Websites in 2010 and now we are the first community platform to enable seamless conversations across your own website and your Facebook page.

To describe the benefits of this new capability let’s use a live integration we have built in conjunction with Buddy Media for the Dallas Cowboys True Blue Fan Club. Since the Dallas Cowboys launched this site with Pluck in 2009, ten's of thousands of passionate fans have joined the True Blue community to talk the Cowboys and football (see following screenshot of forum discussion on the True Blue site).

With this new integration, the two million plus Cowboys' Facebook fans can now participate in the conversation already happening on the True Blue site directly on the Dallas Cowboys Facebook page (see following screenshot of the same forum discussion as above on the Cowboys fan page). 

Facebook fans can also quickly share their input in the conversation with their friends throughout Facebook. This will result in greater reach and awareness of the conversation than was possible on the True Blue community site alone.

The best part for all Cowboys fans is the conversation is seamless. It is a single conversation happening on the True Blue site and Dallas Cowboys Facebook page. Fans participating in the forum conversation on Facebook do so with their actual Facebook identity. Their posts show up on the True Blue site with their Facebook name and profile picture. Fans participating in the forum conversation on the True Blue site do so with their True Blue community identity. They can also connect their True Blue community identity with their Facebook identity and participate in either place, or they can continue to participate using just their True Blue identity on the True Blue site.

The best part for the Dallas Cowboys social team is there is now a single platform to manage and moderate the conversation. They can add, delete, move and manage all of the forum conversations through Pluck for their True Blue site and the Facebook page. More importantly, they can moderate the entire conversation happening in either place through Pluck’s powerful moderation tools. This includes strong spam controls, abuse management and more.

Going forward we plan to introduce additional Facebook optimized versions of our applications, including Photos, along with promotional features like Top Rated Products. These applications will also be extended to take advantage of the powerful Buddy Media platform and available for free to our joint customers. We look forward to working with you to take advantage of this new set of capabilities for your community. As always, let us know if you have any questions!