It’s been great to see our enhanced Pluck Ratings and Reviews application – delivered to the market earlier this year – take off. With its ability to surround the entire customer lifecycle with community, and the ease with which it can identify and promote trusted influencers during the conversion process, Pluck has broad appeal for transaction-oriented companies.

Pluck has recently been deployed for organizations like Redbox, Healthspan, Gamestation and Time Warner’s Trusted Reviews.  These customers join commerce-focused Pluck clients like Best Buy, Boots, Lifeway, Southwest and Whole Foods.

Fundamentally, I believe that Pluck Reviews, with its multi-attribute ratings, trust filters, and integration with other social channels, has changed how digital retailers think about product feedback. And it's been invigorating to see the industry evolve to look beyond point solutions to an integrated community approach that fosters customer engagement, advocacy and conversions while delivering insight.

Examples of recent conversion-focused deployments of Pluck include:

·         Healthspan: The UK's largest direct supplier of vitamins and supplements uses Pluck Personas, Reviews and more in an SEO-friendly manner by calling Pluck APIs server-side. Compelling products are rolled up as Customer Favourites while individual products like ChondroMax provide multi-attribute ratings, recommendations, structured reviews, sorting, filtering, sharing and more.  

The community is on target to beat Healthspan’s year one expectations: with 50% of the expected first-year review volume reached in only 15 weeks, and measurable upticks in online conversion rates, Healthspan has seen a less than 30 day payback on its Pluck investment.

·         Redbox: With more than 26,000 locations across the US, Redbox is the fun, fast, easy way to rent the latest new release movies. In less than two weeks, Redbox implemented Pluck Reviews via the Java SDK on all of their movies and games, including premium titles like Tangled. The Redbox community generated more than 30,000 reviews in the first 30 days. Redbox has created a highly engaging community environment, with participation rates that significantly exceed the standard 90:9:1 template: in May 2011, 25% of all registered community members contributed at least one movie review, and 6% contributed 3 or more reviews,

·         Gamestation: Europe’s top gaming retailer has launched Pluck community across their e-commerce initiatives. In addition to visually integrating Pluck Ratings and Reviews into a site dedicated to hardcore gamers, the retailer has also made good use of Pluck Personas – which lets gamers friend and message each other and blog – and Pluck Rewards, which lets Game create influencers and gamer competition with badges and leader boards.

·         Trusted Reviews: This Time Warner property is an innovative technology products site. Pluck Reviews with Comments are tightly integrated into product SKU and other page types (using the Pluck PHP SDK) to aid in user purchase decisions. Pluck Personas let site visitors register, create a profile, and friend other community members.

To learn more, please visit our Conversions Blueprint within the Pluck Results section. And drop us a note if you have any questions or would like a guided tour through these or other customer implementations.