It’s been an invigorating few months as industry-leading brands continued to demonstrate their commitment to integrated social media via broad and compelling deployments of the Pluck platform. Following the basic format that we used in August and in February, this post quickly highlights and links to a few of the noteworthy recent implementations of Pluck. 

These include:

Autotrader: the leading UK marketplace for cars has taken a smart and creative approach with Pluck Reviews, including great design and compelling multi-attribute ratings. 

Black and Decker:  as profiled in Internet Retailer, the recently re-launched product showcase site features Pluck Reviews, intelligent Discovery (e.g. Top Rated, Recently Reviewed), Personas and more.

EatingWell: healthy food community includes Pluck Reviews, Blogs, Comments, Photos, Personas, Groups and other capabilities.

Lifeway: Pluck powers social media tools like the Idea Bank (Blogs).  Users are equipped with capabilities like Personas, Comments, and Photos and activities are bridged to Twitter and Facebook.

Mattel: the BarbieCollector.com site enables passionate fans to express themselves via offerings that include Pluck Comments, Personas, Photos, and a Members-Only Forums area. 

Nestle: the VeryBestBaking.com site provides a hub for cooking fanatics. Agency partner Ogilvy collaborated to deploy Pluck Personas, Ratings & Reviews, Discovery, SEO-friendly Forums, Rewards, Polls on the home page and more.

Sony: per the write-up in a previous post, the video portal Crackle.com has deployed Pluck. Features include Pluck Blogs, Comments (e.g. tab on “Bewitched” page) and user Personas (with Follow capabilities).

Trafalgar Tours:  also covered in a launch announcement post, this leading global travel services provider has taken a strategic– and rewarding – approach to community.