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WE ARE THE LEADERS IN INTEGRATED SOCIAL MEDIA SOLUTIONS AND THIS IS WHERE WE TALK SHOP
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Social Commerce Defined with IBM WebSphere Commerce
In it's simplest form, social commerce is word-of-mouth marketing applied to e-commerce. But in practice, social commerce is emerging as a driving force behind revamped digital strategies for transaction-centric websites. The reason? Social commerce applications and philosophies are valuable contributors to audience acquisition, increased conversion rates, reduced customer support costs, and strengthened loyalty networks.
While 2010 will be a year of defining and redefining what it means to engage consumers (and their extended social graphs) around topics of interest related to the products a retailer sales, a great framework has just been put forth by Stephanie Bourdage-Braun and Madhu Chetuparambil of IBM WebSphere Commerce and Gabe Dennison of Pluck. You can request a copy of the newly published whitepaper here: Social Commerce Defined. I hope you enjoy this piece, and stay tuned because there's much more to come between Pluck and our commerce partner, IBM WebSphere Commerce.
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