This morning we announced the availability of some enhancements to Pluck that make it easier to integrate a Pluck social experience into apps running on Apple iOS or Google Android. In particular, we’ve released our software development kits (SDK’s) for Objective-C and Java, the standard programming languages for those two platforms. In addition to these high-level programming tools, we're also offering application templates that shorten the learning curve for mobile app developers. 

At a recent gathering of our customers, no topic was hotter than “mobile”.  Every brand in attendance described active mobile projects. Importantly, no two had the same vision for making their mobile presence social. Here are four companies that have already taken their Pluck communities mobile:

Architectural Record. McGraw-Hill Construction’s Architectural Record is a print and online publication for architects with a focus on both design ideas and building science.  The online publication won an industry award for its site redesign, which features Pluck-driven photo galleries submitted by architectural photographers and architect members of the publication’s community.

Architectural Record recently announced the availability of its Architectural Record Photography Showcase in Applie iTunes. The app provides mobile access to the online publication’s photo galleries. It also lets users take architecturally interesting photos and upload them to the app’s mobile Pluck photo gallery.

The NFL. The passion the NFL inspires carries over to the league’s Pluck-driven online community at NFL.com, where fans made over 8 million contributions in December 2010 alone. Recently, the NFL relied on Pluck’s mobile capabilities to add social features to its Android NFL Mobile application.

Now community members can continue the conversation when they’re on their mobile device. And Pluck ensures that it is a single conversation, regardless of whether contributions come from NFL.com or the league’s mobile application. Pluck lets the NFL assign a source tag to comments – mobile device or NFL.com, for example – which lets the league segment comments for purposes of discovery, moderation policies, user tiering, and contributor badges and rewards. 

Trinity Mirror Football. Building on the success of Mirrorfootball.co.uk, UK publisher Trinity Mirror’s hugely popular football site, the company has launched a mobile version for football fans on the go. The app brings club news, images and videos to a new audience of iPhone users.

The Pluck-driven community on the Mirrorfootball site is also carried over to the iPhone app. Community members’ comments on the Mirrorfootball site are mirrored in the iPhone app, and app users can offer their own comments which are reflected on the website. For Trinity Mirror community managers and content moderators, these two social experiences in fact are one community which they control from a single set of platform tools.

Glamour Magazine. Glamour, a Condé Nast property, is dedicated to beauty, fashion, health and the myriad other issues that concern the magazine’s readers. Glamour.com offers its own online content to over three million unique visitors each month, and it offers a mobile version, m.glamour.com, to those who visit the site on a mobile device.

Condé Nast has extended its Pluck Comments implementation on Glamour.com to the mobile website. Like Pluck running on both websites and mobile applications, Pluck running on both browsers and mobile browsers presents a single, unified community experience.

Pluck offers mobile developers the same flexibility and customizability it affords Web developers. Our new SDKs add to that versatility. We're proud of our ability to help our customers optimize their Social Mix across the Web, mobile Web, apps, Facebook and other social media destinations.