Trafalgar Tours, a provider of great value tours to worldwide destinations went live on the 30^th September with Pluck4 Personas, Reviews and the Forums modules. Trafalgar’s social media strategy is key to their aim of positioning the Trafalgar brand as synonymous with ‘expertise’ within the travel industry, increasing social commerce opportunities and enhancing the consumer experience through all phases of their interaction with Trafalgar, these interactions include:

-       Pre-purchase: Through their search and decision making process.

-       Pre-tour: Meeting fellow travellers, reading travel hints & tips, travel stories and completing the express check-in process.

-       On-tour: By staying connected to friends and family through regular updates on their Travel Journals.

        Post-tour: Through staying in touch with the Trafalgar Team and new found friends via interaction in the forums, publishing travel stories and providing reviews.

 Highlights of their implementation:

-       Pluck 4 Reviews:  Trafalgar is the first customer to go-live with Pluck4 Reviews, a key component in their social commerce drive. By giving customers the opportunity to rate and review tours on a number of attributes, Trafalgar has created a powerful outlet for customer advocacy, aided the customer in the decision making process and opened a new avenue for valued customer feedback.

-       Pluck4 Personas:  Trafalgar has customized the look and feel of the Pluck4 Persona application, seamlessly integrating it into their site. Identity and credibility are the pillars of all activity within the community experience, therefore Trafalgar has leveraged Pluck Rewards in order to amplify the personality of the most experienced and trusted members, making it easier for new joiners to place the appropriate value on each customer Review. They have also employed the Pluck Social Bridging technology to enable the community to connect and be a part of the wider social web.

-       Pluck Forums:  Trafalgar has migrated existing forums and member Badges into the new experience. The forums from the previous implementation represented the heart of the community, a place where relationships between members flourished. Trafalgar was keen to preserve and build upon this success by updating the user experience and facilitating community interaction by creating a member directory which utilizes Pluck Search capabilities to preserve old relationships and foster new ones.

-       Avatars: Cool preloaded profile pics!

   
 Rewards and Badges                              New Pluck 4 Reviews

  Next Steps:

This is just the first the first step in Trafalgar/Pluck story, as they plan to use Pluck Groups, Pluck4 Comments and Pluck Blogs to make their social media aspirations a reality!