Demand Media PLUCK
Brands

Pluck Social Media Solutions for Brands


We power the Social Marketing strategies of some of the world's best-known brands. Deployments by standout brands like Best Buy, Target, Crayola, BF Goodrich, Microsoft and Citigroup underscore the unique suitability of Pluck for brand-centric communities.

Our Social Marketing solutions turn brand Web sites into engines for delivering three critically important business outcomes: brand affinity, consumer insight and marketing and sales conversion. Our software offering, Pluck, is recognized by industry research firm Forrester as the most feature-rich social media platform available to the enterprise.

Foster Affinity Using Social Branding

Pluck's Social Branding blueprint helps you cultivate brand and product conversations on your own digital property. It gives your consumers a place to learn and engage around a shared passion. It gives you an opportunity to establish your understanding of, and commitment to, that passion. And it turns your Web site into a driver of brand awareness and advocacy.

Scotts Miracle-Gro has raised a thriving community of lawn-care and gardening enthusiasts. With a number of topics to rally around – big lawns, first-time homeowners – visitors to Scotts' site connect with each other, Scotts representatives, and even the guru next door.


Gain Insight Using Social CRM

Pluck's Social CRM blueprint extends your existing CRM activities by letting you listen in on the conversations taking place on your Web site. It allows you to participate in those conversations, where appropriate. And it puts you in a position to reward influencers and leaders in your online community. You get ongoing, invaluable insight into your products, services and brand, and you are empowered to drive meaningful improvements and extensions into your business.

Kraft's First Taste is a product focus group with a half million active participants. Kraft exposes new products to this group of loyal customers, and then listens in on the discussion. Customer conversations drive product changes, and steer Kraft's marketing messages.


Increase Conversion Using Social Commerce

Pluck's Social Commerce blueprint delivers much more than product ratings and reviews. It engages your customers – and your about-to-be customers – at the product, category and site-wide levels. It draws new audiences to your site, nurtures those who aren't ready to purchase, and fuels profitable loyalty networks.

Lowe's Creative Ideas encourages audience members to document and share their home improvement projects. The content they create has great SEO value, capturing new visitors to the site via search, and it drives sales of project-related tools and materials.


Pluck Social Media Solutions Overview

Pluck-driven social features are integrated directly into the core site experiences of over 350 leading digital destinations. That level of integration results in measurable increases in engagement metrics, page views, and monetization.

Broadest Set of Features

Efficient, single-vendor approach to social media

Easily implemented pre-built application library

Sophisticated management and reporting tools

Connect to Facebook and Twitter through Social Bridging

 
Flexibility Built In

Deployments ranging from out-of-the-box to fully custom

Direct and SDK access to all platform APIs

Customer-defined user authentication

Engage our services group, or rely on your own team

 
Scalability and Reliability

SLA-driven performance from regional datacenters

Scales to thousands of requests per second on a single installation

Demand Media backed by more than $350 million in equity capital

Proven delivery and community management




Pluck Social Media Key Benefits


  • Expand Product & Usage Information with search friendly, community-driven content that stimulates consideration and preference.

  • Increase Engagement and Loyalty with features and participation opportunities that draw users in and extend time in your branded online environment.

  • Drive Traffic through invitations, notifications, alerts and syndication.