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Pluck for Consumer Brands
As consumer behaviors change online, brands face new challenges to engage and gain loyalty among web-savvy consumers – who now expect social interaction to be part of nearly any online experience. Pluck's SiteLife social media platform provides brands with integrated tools to engage those consumers and measure their value. With experience planning and developing socially-driven brand experiences for names like Scotts-MiracleGro, Adidas, Saturn, Dallas Cowboys and others, as well as partnerships with leading interactive agencies like Avenue A-Razorfish and iCrossing, Pluck powers a range of social marketing applications that drive consumer engagement.
Example Social Marketing Applications
Pluck's flexible platform APIs and breadth of features combine to power a multitude of applications for marketers. Following are just a few examples of how Pluck technology can be put to work:
- Brand Solution Centers
Deliver environments that assist consumers in solving problems and undertaking projects that involve multiple products and services. - Category and Lifestyle Communities
Gather enthusiasts around brand-relevant activities and interest areas to connect and engage with each other. - Sponsored Destinations
Create engaging and high-value destinations using a combination of Pluck's SiteLife social media platform and content solutions, including access to more than 5MM units of editorially-reviewed, rights-cleared content . - Product Ratings, Reviews & Recommendations – Allow consumers to assess your company's offerings in multiple formats with SiteLife Reactions.
- Customer Show & Tell
Give product mavens an opportunity to show off their purchases using high-engagement features such as SiteLife Photos and Videos. - Brand Discussion Centers
Deliver a rich, engaging conversation platform for consumers to connect with each other around brand-related topics using SiteLife Forums and Reactions; allow users to showcase their expertise and passion with SiteLife Groups.
Why Leading Digital Destinations Choose Pluck
- Truly Integrated Social Media
Pluck's approach to social media starts and finishes with the deepest and most seamless level of integration with your core site experiences. Because Pluck-powered social media is embedded in your pages, you have complete control over presentation and monetization. - Feature Breadth
With a range of participation options including Comments, Recommendations, Ratings and Reviews, Photo & Video galleries, Forums, Blogs, Groups, and Personas, Pluck enables users to join the community and the conversation in the way works best for them. - Platform Flexibility
Pluck's platform offers a superior level of control over more than 150 configuration options, moderation models, user permissions, feature presentation and integration with your existing site infrastructure technologies including CMS, user registration, advertising, analytics and behavioral targeting. - Multi-Site Deployment Options
Pluck technology can be deployed and managed across a network of sites with the ability to share content, user profiles and community management control across any or all properties. - Community Management Power
With a rich and flexible back-end workbench for staff, Pluck puts control of both content and users at your fingertips. - Hosted & Managed
Offering a dedicated SaaS (software-as-a-service) model via widgets and APIs, Pluck's hosted, managed model minimizes cost, time-to-market and overall risk. - Enterprise Scalability
Often deployed on the majority of our customers' page inventories, Pluck powers more than 2.5 billion social media interactions each month. Pluck's service infrastructure is engineered and maintained to keep up with traffic of many of the world's most visited websites. On USAToday.com alone, Pluck's technology scales to support more than 300 million page views per month. - Professional Services Depth
Pluck's services team is made up of highly experienced specialists in social media consulting, community development & management, account services, technical implementation, and developer support. To date, the services team has supported more than 300 enterprise-class deployments of Pluck's social media technologies.
Next Steps
Pluck's SiteLife is the preferred social media platform technology based on its breadth of features and participation options, unsurpassed flexibility for integration and configuration, and true scalability that meets the demands of many of the world's most visited websites.
