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About Our Company

A leader in social media software solutions, Pluck helps transform how publishers, retailers and major brands engage their audiences and customers to discover, create and distribute content online. Providing the technologies for content generation, syndication and social networking, Pluck helps its customers more easily consume and leverage the new open content model that has emerged as the cornerstone of interactivity online.

Products

If your goal is to drive brand recognition and revenue by leveraging the power of user contributions and interaction on your web site, Pluck offers a complete suite of rich Social Media products called SiteLife. Ready for embedding into any web site, SiteLife helps build vibrant communities of active bloggers, citizen journalists and consumers while driving the creation of new content, traffic and repeat visits.

For bloggers and publishers, Pluck offers BlogBurst, a syndication service that places blogs on top-tier online destinations. With BlogBurst, publishers weave the rich and diverse fabric of the blogosphere into their sites to drive site traffic, while bloggers gain visibility and grow their audience and reach.

Management Team

Pluck is a wholly owned subsidiary of Demand Media, headed by Richard Rosenblatt former CEO of Intermix, which sold MySpace.com to NewsCorp for $580 million. Demand Media is headquartered in Santa Monica, CA and privately held, with funding from Oak Investment Partners and Goldman Sachs. Pluck was co-founded in 2003 by Dave Panos and Andrew Busey, two executives with entrepreneurial experience in some of the industry's earliest efforts in instant messaging, real-time collaboration, e-commerce, and e-learning. Meet the Pluck management team.

More info

For the latest on Pluck, see our News, Events, and Press Releases pages.