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Integrated Social Media Solutions
for leading digital destinations
Company

Management Team



Pluck was co-founded in 2003 by Dave Panos and Andrew Busey, two executives with entrepreneurial experience in some of the industry's earliest efforts in instant messaging, real-time collaboration, e-commerce, and e-learning. Pluck’s ongoing success is a reflection of the quality of its outstanding management team.

Pluck is a wholly owned subsidiary of Demand Media, the leader in distributed social media powering 3 billion conversations every month. Founded in 2006, Demand Media is led by executives with strong backgrounds in social media and technology. The company’s management team is lead by Richard Rosenblatt, the former Intermix CEO and MySpace Chairman. The team comes from such globally recognized companies as Yahoo!, United Online and Fox Interactive Media.


Dave Panos - Pluck co-founder and Executive Vice President, Social Media Platforms, Demand Media

Dave leads Demand Media’s Social Media Platforms group, which includes Pluck Enterprise and Pluck on Demand. Pluck’s CEO prior to its acquisition by Demand Media, Dave is a software industry veteran with 20 years of start-up experience. During his career he has helped define new markets across a range of Internet and enterprise sectors. He co-founded Pluck as a Venture Partner at Austin Ventures. He was also a co-founder and executive vice president of collaboration tools provider Question Technologies, which was sold to Motive. For seven years, Dave was Vice President of Marketing and Business Development at web collaboration pioneer DataBeam before its successful sale to Lotus/IBM. Previously, he ran product management at Easel Corporation, a popular software development tool company that went public. Dave earned his MBA from Harvard Business School and his undergraduate degree from Furman University. Follow Dave's twitter stream at www.twitter.com/davepanos.


Steve Semelsberger - Senior Vice President and General Manager, Pluck Enterprise

Steve has P&L responsibility for the Pluck Enterprise division of Demand Media. He has been with Pluck from its earliest days, when he was the company’s first business development executive. He subsequently built and ran a global sales team that drove 13 consecutive quarters of on-or-above target bookings growth, facilitating Pluck’s 2008 acquisition by Demand Media. Prior to Pluck, Steve spent nearly six years with Motive, helping the firm grow to nearly $100M in revenue and complete an IPO in 2004. Previous experience in his 15+ year career includes product management, marketing and sales positions with iChat (now part of Apple) and NetRatings (now part of Nielsen Media) along with several media and services companies. He holds an MBA from Duke University's Fuqua School of Business and Spain's IESE, along with a BS in management from Binghamton University. A father of two young boys, Steve spends a good deal of his time outdoors with family and friends in his adopted home town of Austin, TX. Follow Steve on Twitter (@semels) and read his contributions to the Pluck Blog.


Rachel Brush- Senior Vice President, Operations

Rachel oversees finance, legal and human resource operations for Pluck in the U.S. and Europe. Before joining Pluck, Rachel spent eight years in leadership roles at Hoover’s, Inc., where she held various senior management positions, including vice president of Content and vice president of Customer Operations and Quality. Previously Rachel worked in retail operations for such industry giants as Ann Taylor, LensCrafters and The Limited. Rachel holds a BA in English from The University of Texas at Austin and an MBA in Operations and Business Management from St. Edward’s University. Rachel is also an Advisory Board Member of The Periwinkle Foundation, which provides summer camps and other activities for children with cancer.


Brett Andrew - Vice President of Business Development

Overseeing Pluck’s business development practice, Brett establishes and maintains third-party relationships to facilitate the delivery and increase the performance of Pluck’s social media applications within customer environments. Prior to joining Pluck, Brett spent four years as co-founder and CEO of a socially-conscious venture delivering ecommerce fundraising applications to the nonprofit community, serving over 20,000 exempt organizations. Previous experience in his 15-year career includes business development, marketing, and sales roles across various consumer Internet and services companies, including Snap.com, NBC Internet, and AdTraffickers. Brett holds an MBA from The University of Texas at Austin, along with a BS in Business Administration from the University of Southern California.


Jeff Branc - Senior Director Global Account Services and Support

Jeff oversees the Account Management and Technical Support teams for Pluck, and is responsible for overall customer satisfaction in the US and Europe. Prior to joining Pluck, Jeff managed the Enterprise Services team for SupportSoft, a provider of support automation, helpdesk and knowledge management software, where he oversaw customer engagements for Fortune 500 companies such as Microsoft, Intel, Bank of America, Hilton Hotels, GM and HP. Prior to SupportSoft, Jeff held development, architecture and services management positions for Avicon, a supply chain strategy and technology firm, and C-bridge, a rapid application Internet solutions provider. He has a BSE in Computer Engineering from the University of Michigan.


Jason Crickmer - Senior Director of Global Implementation Services

Jason leads the Implementation Services team at Pluck and has been with Pluck through the 100+ customer deployments of SiteLife since its inception in 2006. Prior to joining Pluck Jason held various management roles in the Professional Services organizations of Authoria, Inc., and Hire.com, leading the technology consulting, enterprise integration, and quality assurance teams. While at Hire.com, Jason also ran Services Sales. Before stepping into Professional Services, he was CTO of an Internet start-up in the real estate CRM space. Jason’s career started in Product Development where he played key roles in the development of Software-as-a-Service applications for Hire.com and IntelliQuest. Jason attended the University of Texas at Austin and the University of Southern California.


Stephanie Himoff - Vice President of European Sales and Business Development

Stephanie directs Pluck’s European sales operations. She brings to Pluck over a decade of experience spearheading the growth of Internet businesses in Europe. Most recently she worked with US-based travel search site SideStep on its expansion in the UK. Previously Stephanie served in executive management positions for European operations at DirectoryM, a premier online advertising network used by top publishers, including Newsweek and ZDNet. Stephanie also served as Managing Director in the UK and France for AltaVista, a web search company now owned by Overture, a division of Yahoo. She holds an MBA and a BA from the University of San Francisco as well as an MA in French from IESEG.


Ian Groff - Director of Enterprise Development

Ian is the Director of Product Development for SiteLife, and has been a key developer for Pluck products since 2005. He began his career at Pluck as a lead developer of the Blog Burst product, and transitioned to the SiteLife team in 2007 where he drove such major initiatives as Portfolio and Groups. Before Pluck, Ian held software engineering positions at Motive, All.com and eLevel. Ian studied Computer Science at Texas A&M and lives in Austin with his wife and 2 children.


Jason Jaynes - Director of Product Management

Jason oversees Product Management and Product Strategy at Pluck. Jason and his team interact daily with prospects and customers to manage the SiteLife product lifecycle, to understand overall market needs, and to create the next generation of SiteLife product features. Prior to Pluck, Jason was the Director of Product Management at Credant Technologies, where he oversaw the definition, development, launch, and management of an Enterprise Mobile Security product. Previous experience includes sales and development positions at Entrust, enCommerce, and Accenture. During his tenure at enCommerce and Accenture he worked for numerous clients to architect and build Enterprise web applications. Jason holds an MBA degree from the McCombs School of Business at the University of Texas and a B.S. in Computer Science from Texas A&M University. Jason loves to spend his free time with his wife and three kids in Austin and the surrounding hill country. Follow Jason's twitter stream at www.twitter.com/sailj.


Don Roedner - Director of Marketing

Don is responsible for all aspects of Pluck’s marketing in the U.S. and Europe. He brings nearly two decades of enterprise software marketing experience to the Pluck role. Prior to Pluck, Don was Director of Marketing at Vignette, a publicly traded enterprise content management software company, where he oversaw the company’s global corporate marketing and drove demand generation programs in the company’s largest markets. He led a variety of marketing teams at publicly traded middleware vendor IONA, including corporate marketing, product marketing and corporate communications. He was also instrumental in the success of startup and emerging companies like Riverton Software, a software modeling tool vendor and Easel Corporation, a provider of client/server development technology that went public. Don holds a BA from Michigan State University and an MPP from Harvard’s Kennedy School of Government.