Customer Profile: BSkyB
Overview
The UK's leading broadcaster, BSkyB produces and owns media content across a range of topic areas, with over 8 million direct-to-home subscribers in the UK.
In 2008, BSkyB went live with multiple SiteLife features. In conjunction with the redesign of Sky News, BSkyB now leverages SiteLife Blogs and Forums to stimulate engagement around journalist blogs and reader discussions.
