Customer Profile: Crain Communications
Key Web Properties
- AutoWeek
Overview
Crain Communications is a leading national media company with a wide range of niche publications such as AutoWeek, Advertising Age, and Financial Week, as well as local business publications such as Crain’s Detroit Business and Crain’s New York Business.Deployment Details
Recognizing the unique fit between social media and highly-targeted, niche content publications, Crain Communications selected Pluck to power critical new elements on multiple sites, including AutoWeek.com, AutoNews, Crain’s Detroit, and Investment News. AutoWeek, Crain’s first SiteLife-powered property, leverages Pluck SiteLife elements such as Comments, Recommendations, and Personas to build and sustain user engagement. As a publication providing automotive enthusiasts and industry professionals with all the week’s auto news, AutoWeek is a perfect fit for social media.
