Customer Profile: Hearst Corporation

Key Web Properties

Houston Chronicle (Chron.com)
San Francisco Chronicle (SFGate.com)
Hearst Digital UK's AllAboutYou.com

Overview

Hearst Corporation is a major diversified communications company whose major interests include 12 daily and 20 weekly newspapers, 28 TV stations and nearly 200 magazines around the world.

Deployment Details

Pluck and Hearst Newspapers enjoy an enterprise partnership dating back to early 2006. Hearst has licensed BlogBurst and the SiteLife suite for a rich variety of social media programs on its marquee properties. The Houston Chronicle and San Francisco Chronicle both use BlogBurst to augment topical content areas including Technology, Travel, and Energy. Both newspaper sites also leverage SiteLife to drive rich social networking and community experiences, including blogs, personas, photos and comments.

Hearst Digital UK has also committed to using Pluck across its entire network of sites, with their first deployment on AllAboutYou.com, which aggregates content from some of Hearst's top magazines, including Good Housekeeping and Country Living.

See it in Action

News

Next Steps

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