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Customer Profile: Hearst Corporation

Key Web Properties

• Houston Chronicle (Chron.com)
• San Francisco Chronicle (SFGate.com)

Overview

Hearst Corporation is one of the nation's largest diversified communications companies. Its major interests include 12 daily and 20 weekly newspapers, 28 TV stations and nearly 200 magazines around the world.

Deployment Details

Pluck and Hearst Newspapers enjoy an enterprise partnership dating back to early 2006. Hearst has licensed BlogBurst and the SiteLife suite for a rich variety of social media programs on its marquee properties. The Houston Chronicle and San Francisco Chronicle both use BlogBurst to augment topical content areas including Technology, Travel, Energy, and more. Both newspaper sites also leverage SiteLife to drive rich social networking and community experiences, including blogs, personas, photos and comments.

Hearst digital UK has also committed to using Pluck across its entire network of sites.

See it in Action

• BlogBurst Tech Content on SFGate technology section front
• SiteLife Community Blogs on SFGate
• Chron.Commons Houston Community Portal
• SiteLife Photos Example on Chron.com
• SiteLife Persona Example on Chron.com

News

• Press Release: Major Newspapers Syndicate First Blog Content Via BlogBurst
• Press Release: Hearst digital Hires Pluck to Power Audience Participation and Community Across its Network of Leading Web Titles

Learn More

To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.