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Customer Profile: Hollywood.com
Overview
Hollywood.com is the web's premier destination for news, information and multimedia about entertainment. The site boasts an inventory of more than one million pages of detailed movie information, including cast and crew, synopses, trailers, news, reviews, merchandise, premiere coverage and showtime listings for its extensive database of more than 70,000 movies.
Deployment Details
Hollywood.com became a Pluck customer in 2007, leveraging both SiteLife and BlogBurst. With ambitious plans to make the site a highly communal space, Hollywood.com chose Pluck as a strategic partner to deploy social media capabilities as a central and pervasive part of the site experience.
Group Blogs - SiteLife Blogs powers a series of event blogs, community-contributed and editorially managed. This initiative includes blogs for the Sundance Film Festival, the Screen Actors Guild Awards and the Academy Awards.
Content Syndication- Using Pluck's BlogBurst, Hollywood.com syndicates its community blogs to leading online media brands such as Reuters, Cox Newspapers and Fox News, bringing exposure, attention and traffic back to key points of interest on Hollywood.com.
Community Forum- SiteLife Forums powers topic-focused community and discourse around a range of entertainment topics, guided by moderators and Hollywood.com staff.
Community Polls - Using the power of SiteLife's included Direct Access API, Hollywood.com is able to construct specialized user polls for its site.
Data Migration - Because Hollywood.com builds on previous success with community, Pluck makes expansion of social media initiatives simple by migrating several years' worth of user content into Hollywood's SiteLife deployment.
See it in Action
Learn More
To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.
