Customer Profile: Hoover's
Key Web Properties
- Hoovers.com
Overview
Hoover's, a D&B company, provides intelligence and information on industries, companies, and key decision makers. Through its premier online destination, Hoovers.com, the company provides comprehensive, up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on US and global companies, industries and the people who shape them.
Deployment Details
A longtime Pluck customer, Hoover's originally licensed Pluck's BlogBurst to augment content within vertically oriented special sections called Performance Centers. The company deployed BlogBurst in its Sales/Marketing and Personal Finance Performance Centers, where prominently placed blog headlines offer up an array of specialty content and extract additional page views and time-on-site from Hoover's site visitors.
More recently, Hoover’s has licensed the SiteLife product suite, using Pluck’s technology to power its user-generated “Question & Answer” feature on Fortune 100 company profile pages. By empowering users to educate each other on company facts & attributes, Hoover’s not only adds valuable content to their site, but also enhances the relevance of its corporate profiles by welcoming public interaction around featured companies in its database.
