Main Content
Customer Profile: Hoover's
Key Web Properties
- Hoovers.com
Overview
Hoover's, a D&B company, provides intelligence and information on industries, companies, and key decision makers. Through its premier online destination, Hoovers.com, the company provides comprehensive, up-to-date business information for sales, marketing, business development, and other professionals who need intelligence on US and global companies, industries and the people who shape them.
Deployment Details
A longtime Pluck customer, Hoover's originally licensed Pluck's BlogBurst to augment content within vertically oriented special sections called Performance Centers. The company deployed BlogBurst in its Sales/Marketing and Personal Finance Performance Centers, where prominently placed blog headlines offer up an array of specialty content and extract additional page views and time-on-site from Hoover's site visitors.
More recently, Hoover’s has licensed the SiteLife product suite, using Pluck’s technology to power its user-generated “Question & Answer” feature on Fortune 100 company profile pages. By empowering users to educate each other on company facts & attributes, Hoover’s not only adds valuable content to their site, but also enhances the relevance of its corporate profiles by welcoming public interaction around featured companies in its database.
See it in Action
- SiteLife on Hoover’s Fortune 100 Fact Sheets
- BlogBurst on Hoover's Sales and Marketing Performance Center
Learn More
To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.
