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Customer Profile: Imaginova
Overview
Imaginova Corp. is a rapidly expanding digital media and commerce company. The Imaginova Network of digital media properties, including LiveScience.com, Space.com, Newsarama.com and Aviation.com, delivers engaging editorial and multimedia content to a robust community of well-informed, passionate users. The Imaginova Network is the online home for the intellectually curious community.
Deployment Details
Imaginova launched SiteLife on LiveScience.com, Space.com, and Aviation.com in March of 2008. With SiteLife, Imaginova enables its audience to interact with the editorial staff and fellow enthusiasts. Visitors can create profiles, comment and recommend original content and participate in community discussions on topical forums.
No stranger to incorporating social elements into their Web properties, Imaginova had distinct forum functionality on Space.com prior to partnering with Pluck. Recognizing the value of integrating all community features into a single platform, Imaginova commissioned Pluck to migrate existing discussions (more than half a million posts) into SiteLife Forums which is now distributed across Space.com, LiveScience.com and Aviation.com and search engine optimized (SEO). Additionally, users now have the added benefit of single sign-on across the sites, made possible only through SiteLife's unmatched cross-site integration capabilities.
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