Featured Customer Profiles

With more than 40M members, AARP is the largest membership organization for people 50+. AARP's mission is to enhance the quality of life for all as we age, leading positive social change and delivering value to members through information, advocacy and service. After an extensive RFP and review process, including analysis by Razorfish, AARP selected Pluck as its social media partner. AARP will be implementing the Pluck 4 suite of applications, replacing an in-house developed system with a robust set of integrated social media experiences.

AutoScout24 is one of the largest European online markets for used cars. Their web site serves more than 10 different European countries. AutoScout24 uses photo galleries to showcase vehicle makes, models, engine types etc. The rating and review function enables visitors to write about their experience with any specific vehicle since 1986. A vehicle catalogue provides users with information about desired makes and models.

BF Goodrich's Nation of Go is an innovative social destination where drivers can connect with each other and share their road trips. Registered users create 'Drives' that include not only maps, directions and route information, but also photos, videos and comments associated with trip locations and events. The entire social experience is built around a great looking and fast performing map interface.

A pioneer in electronic publishing since the early 1980s, Britannica also still publishes the 32-volume Encyclopaedia Britannica, along with educational online services such as Britannica SmartMath and Britannica Online School Edition and new printed products such as Britannica Illustrated Science Library. Britannica.com leverages Pluck comments, recommendations and other services to enable users to provide feedback and perspectives on original and third party articles.

The British Medical Journal facilitates high-quality, confidential online clinical discussions among qualified physicians. On Doc2Doc, BMJ's free online physician community, clinicians use blogs and forums to share and discuss medical opinions and information. In the first six months after implementing social media features, BMJ secured 6,000 professional members.

CBC is Canada's national public broadcaster and one of North America's largest media organizations. Social media features permeate CBC.ca, the organization's online destination. CBC's robust and engaging commenting system attracts thousands of news article comments each day, and has seen 150% year-over-year growth. Canada's enthusiasm for hockey is celebrated at Our Game, a destination devoted to local youth hockey. Our Game has attracted sponsorship and has become a place where youth and adult players, parents and coaches have created their own very active networks, groups and discussions.

Few experiences are more social than buying a car, and Vehix.com – a Comcast Web property and one of the Web's primary destinations for automotive research – gives car enthusiasts the chance to offer their insights and opinions through automobile reviews, comments on car-related article, forum posts, and other social activities. G4tv.com, a Comcast site devoted to gaming, lets enthusiasts weigh in on game reviews, videos, and articles about gaming. Unique site visitors to G4tv.com increased 20% in the first month after deployment of social features, and 48% over the previous year.

One of the world's leading magazine companies, Condé Nast reaches a sophisticated audience with such renowned titles as Self, Glamour, and Women's Wear Daily magazines. Condé Nast has increased the engagement of its online readers by letting them comment on and discuss articles and other content at sites such as GQ, Details, Self, Lucky Magazine, Glamour, and Allure.

With a storied history and highly loyal fan base, the Dallas Cowboys are ready-made for social media. The Cowboys have broadened their following with team- and player-oriented discussion forums, commenting features and fan blogs at their official site, DallasCowboys.com, and the Cowboys fan site TrueBlueFanClub.com.

News Corporation, parent company of Fox Broadcasting Company, Fox News, Fox Business Channel and FX Network, is a diversified international media and entertainment company with operations in film, broadcasting, and publishing. Their respective sites, FOX.com, FoxNews.com, FoxBusiness.com and FXNetworks.com let visitors participate by enabling them to rate and recommend original content.

As they say themselves, Frommers.com is an essential online destination for anyone planning to travel. To its traditional assortment of expert articles and guidebook information Frommer's created a role on the site for everyday travelers. Today, Frommers.com has forum posts, blogs, photo galleries and other contributions from people who love travel and the destinations they've traveled to. And now, Frommer's is an even more essential online resource.

USA Today, the national newspaper, has been justifiably celebrated as a social media innovator. The paper has seen great benefits from its social media investments, including a 14% increase in page views in its first year of deployment. But Gannett, USA Today's parent company and a leading international news and information company, actually has deployed social features across its entire network of more than 100 television and daily newspaper Web sites.

We are excited to be working with GlaxoSmithKline, a leading pharmaceutical company whose mission is to improve the quality of human life by enabling people to do more, feel better and live longer. We are helping them to build world-class social media features into their various branded Web destinations. These sites plan to use of social media to promote dialogue among target audiences about existing and new lines of GSK-manufactured pharmaceuticals.

The Guardian UK, one of the world's leading newspapers, has enjoyed significant returns on its social media investments. The newspaper expanded its initial social features by giving readers the ability to create an on-site profile and make comments, participate in forum discussions and provide reviews. In the wake of this expansion, visitors to the Guardian site per month have increased by 54%, average daily visitors have increased by 77%, and average time spent on the site is up 117%.

The Knot is the Internet's most-trafficked wedding planning destination. It offers brides-to-be a supportive community where they can share ideas and get everything they need to make their big day even more special. TheKnot.com combines hundreds of local wedding boards - Chicago.Weddings.com and NewYorkCity.Weddings.com, for example – creating an easy-to-access, friendly online experience.

Kohler manufactures home improvement products, including plumbing fixtures, furniture and tile. Kohler has made its Web site a destination for people who are contemplating, or who are celebrating, home improvement projects. The site offers visitors a testing environment for kitchen and bathroom design ideas. Registered users can also share home improvement achievements on blogs and upload photos of projects they have finished using Kohler products.

LIVESTRONG.COM is an intensely social destination focused on health, fitness and lifestyle. The site encourages visitors to take control of their health, and offers a great variety and quantity of "how-to" articles and videos, engaging or "sticky" applications – The Daily Plate, for example, is a popular calorie-monitoring application, and the site invites visitors to accept lifestyle-modifying Dares – and robust community features. Visitors are encouraged to create a profile, contribute photos and other personal content, maintain a personal blog, and befriend other visitors to the site. This social approach to lifestyle change generates over 4.2 million unique site visits per month.

McGraw-Hill – with magazines like J.D. Power, Architectural Record, Construction.com and Aviation Week – has deployed award-winning social features on its online publications. In 2009, McGraw-Hill's Architectural Record was named "Website of the Year" by the Magazine Publishers of America for the Enthusiast category. With social media core to its site strategy, Architectural Record has built and sustained reader engagement, gaining national recognition in the process. McGraw-Hill recorded tripled page views in the first month of social media deployment.

Mizuno is a 100-year-old manufacturer of sporting equipment and apparel. When the company decided to shift its online focus from its distributors to consumers of its products, providing a social experience became a core concern. We're excited to work with Mizuno to provide Mizuno.com with thoroughly engaging learning and shopping experience with a mix of social features, custom content and "sticky" applications.

Major League Baseball is in the forefront of giving fans a voice. The league supports fan comments and discussion of article and video content across its flagship online destination, MLB.com, and the American and National League team sites. MLB has also added social features to TigerWoods.com, YES Network (a regional network that broadcasts New York Yankees and New York Nets games), MLSNet (the official site of Major League Soccer), and SportsNet New York ( a 24/7 regional sports and entertainment television network that broadcasts New York Mets and New York Jets games).

New Balance, an international sportswear brand, sought to increase loyalty of its fanbase in the Canadian market by creating a hub for runners to talk and support one another. To take advantage of its brand advocates, the site provides a fantastic set of social media tools for sharing experiences around New Balance products, ultimately influencing sales through specialty retail channels. With its ties to the highly successful Love/Hate media campaign, the micro site has succeeded in leveraging marketing and promotional efforts to reinforce the sense of community among New Balance customers.

National Public Radio, one of the most prominent brands in publishing and broadcasting, produces original programming covering news, public affairs, and culture. NPR.org provides its large and enthusiastic audience with an assortment of social features – including commenting and discussion tools as well as groups and other social networking features – with the goal of connecting audience members with each other and with NPR's own content producers and on-air personalities. Since implementing these social features NRP.org has realized a 30% increase in monthly unique visitors.

Rodale is a trusted global source for health and wellness content. The company reaches more than 70 million people each month through publications that include Prevention and Men's Health. When it added social media features to Runnersworld.com, Prevention.com and MensHealth.com, it gave millions of monthly unique visitors the ability to contribute content to vibrant communities focused on wellness via blogs, photos, ratings and comments. The publications have benefited from the increase in reader engagement, as well. MensHealth.com, for example, has enjoyed an 80% year-over-year growth in unique visitors.

Scion, a Toyota brand aimed at younger car buyers, wanted to leverage enthusiasts of their cars for valuable product insights. To do this, they launched ScionOwners.com, a site exclusively accessible by owners of Scion vehicles. Online feedback from their customers helps Scion reap valuable intelligence on car features and product development opportunities.

What do travelers like to talk about? Their trips! And Southwest has made it easy for travelers to learn about places the airline flies to with a customer-driven destination called Travel Guide. The site is organized by city, and veteran and new Southwest passengers alike can share the details of their trips in articles, comments, photos and videos. Forums devoted to particular cities and travel themes let travelers recommend trips to Southwest destinations. And Southwest's online reservation system is just a click away.

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people and operates in over 100 countries. Thomson Reuters Tax and Accounting provides a number of online solutions for accounting professionals. Their members-only community leverages Pluck Forums, Personas, Groups, Blogs, Photos, and Comments.

TigerWoods.com is the primary destination for fans of Tiger Woods, delivering exclusive content while offering fans the opportunity to interact with Tiger himself, and stay updated with news and information from the world of golf year-round. The Web site for TigerWoods.com is created/managed by MLB Advanced Media. Currently, the site leverages Pluck Comments on articles pages like this to engage end users, fostering time on site, repeat visits and monetization.

Times Online is the Web destination of The Times, one of the UK's oldest and most prestigious newspapers. Times Online recently launched community features at their Web site. Readers are now able to interact with the news organization through comments and articles recommendations.

The U.S. Soccer Federation is the governing body of soccer in the United States and among other things is responsible for the U. S. Men's and U.S. Women's National Teams. As an organization that is very sensitive and loyal to grass roots soccer fans, the Federation incorporated social media features into its site in pursuit of new avenues to engage their audience, and in order to better respond to specific community needs and feedback. Now, soccer fans everywhere can interact online through blogs, forums, and group and community discussions.

Whole Foods Market's social media strategy utilizes engaging, interactive applications, ratings, comments and user forums to increase online traffic, consumer loyalty and in-store sales. Visitors can rate and comment on recipes, creating a dialogue around Whole Foods' products that promotes premium items and drives in-store sales. Forums allow users to connect around Whole Foods' culture of food appreciation. As a result, the average visitor spends 9.6% more time on the site and page views are up 5.4%.