A reflection of the partnership between the Lance Armstrong Foundation and Pluck parent company Demand Media, Livestrong.com is a powerful new destination centered around health, fitness and lifestyle.

Deployment Details

In June 2008, Livestrong.com launched with the goal of encouraging individuals to have a daily conversation about their health and achievements. The new online destination is designed to inspire people to change their lives, help themselves and help others by offering online tools and relevant content from both experts and the community. As part of their effort to achieve this goal, Livestrong.com leverages a number of Pluck's SiteLife social media tools, including blogs and photos in conjunction with SiteLife Personas.

See it in Action

Next Steps

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