Customer Profile: Mania.com
Overview
Mania is the premiere online destination for fans of science fiction, fantasy, horror, and anime entertainment. It offers insider entertainment industry info and original content for all of these genres and is a social destination for people interested in video games, comics, gadgets, movies, television, toys, music, books, DVDs and more.
Deployment Details
Mania.com selected Pluck to power social media features throughout its site. As part of a major site redesign, Mania shifted to a focus on user-generated content and collaborative filtering. It is relying on Pluck’s SiteLife platform to deliver support for personas, comments, and groups. Pluck’s software is also surfacing a variety of discovery features, including most recommended photos and images.
Generating community content on Mania.com, and then promoting that content prominently throughout the site, is helping Mania to increase engagement and user loyalty on the #1 genre entertainment lifestyle site.
