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Customer Profile: McClatchy
Overview
Anchored by a history dating back to 1857, The McClatchy Company is now one of the largest newspaper publishers in the United States, with 30 daily newspapers in 29 markets.
Deployment Details
With a corporate strategy that mandates a focus on fast-growing markets, McClatchy's newspaper sites are a strong fit for the growth potential provided by social media. Recognizing the importance of social media tools across its properties, in 2008 McClatchy selected Pluck as a key enterprise partner across its network of properties. By the fall of 2008, McClatchy had successfully deployed Pluck SiteLife across nearly half of its digital portfolio, with plans to extend across remaining sites within the coming months.
