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Customer Profile: National Football League
Overview
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including extensive revenue sharing, competitive excellence, strong franchises across the board, and national distribution. The NFL is the industry leader on a wide range of fronts. Business Week magazine calls the NFL "one of America's best-run businesses."
Deployment Details
In 2008, the NFL launched SiteLife Comments and Personas on NFL.com. With integrated social networking, article comments, and a unique off-page comments feature all employed to further engage NFL fans with the game they love, the NFL is a great example of how a powerful entertainment brand can leverage the flexibility of the SiteLife platform to drive business value.
The NFL is working with Pluck to expand social media features on NFL.com later in 2008 and into 2009.
