Customer Profile: The National Football
League
Overview
Founded in 1920, the NFL developed the model for the successful modern sports league, including extensive revenue sharing, competitive excellence, strong franchises across the board, and national distribution. The NFL is the industry leader on a wide range of fronts. Business Week magazine calls the NFL "one of America's best-run businesses."
Deployment Details
In 2008, the NFL launched SiteLife Comments and Personas on NFL.com. With integrated social networking, article comments, and a unique off-page comments feature all employed to further engage NFL fans with the game they love, the NFL is a great example of how a powerful entertainment brand can leverage the flexibility of the SiteLife platform to drive business value.
See it in Action
NFL.com scored a major victory during the 2009 NFL Draft. Pluck powered “Fan War Rooms” on NFL.com, a destination that let football enthusiasts analyze, comment on, and rate the draft in real-time with other passionate fans. The Fan War Rooms generated unprecedented online activity on NFL.com, receiving 90,000 comments during the draft weekend alone and hundreds of thousands of comments throughout the draft season. Read more at MINonline’s NFL.com Drafts a Manageable Mob.
