Customer Profile: RealNetworks
Overview
RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer, the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody digital music service, which delivers more than 1 billion songs per year and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world.
Deployment Details
RealNetworks signed on with Pluck at the end of 2007 to deploy SiteLife on two of its premier properties, RollingStone.com and Film.com. As an early adopter of social media, RealNetworks had experimented with user-generated content and saw real value in reader participation. They partnered with Pluck to implement UGC in an integrated fashion around the Persona framework, allowing all user interactions to be mapped back to the users' personal profiles and facilitate social networking. RollingStone.com and Film.com use SiteLife to power forums as well as ratings, recommendations and comments on editorial photo galleries.
