Customer Profile: Reuters

Overview

Reuters is the world's largest international news and financial information source, reaching over 1 billion people a day. Reuters began as a Pluck customer in 2006. Based on successful experience with Pluck, in Q4 2006 Reuters placed a $7M private equity investment in the company and committed Reuters Media President Chris Ahearn to Pluck's Board of Directors.

Deployment Details

Reuters has licensed the entire suite of Pluck products. Having first deployed BlogBurst to augment content in areas like Health and Entertainment, Reuters now enjoys a significant traffic boost via BlogBurst, attributable to 2-4%+ BlogBurst widget click-thru rates. SiteLife is also used by Reuters for services like story comments and recommendations.

News

Press Release: Reuters to Provide Blog Content From The World's Largest Blog Syndication Network to Thousands of News Outlets Worldwide

Next Steps

Zoom

With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere. This is part of Reuters' continuing strategy to embrace new digital platforms, including user-generated and moderated content as well as community tools, to deliver next-generation news and information.

Chris AhearnPresident
Reuters Media