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Customer Profile: Scotts

Overview

The Scotts Miracle-Gro Company is the world's largest marketer of branded consumer lawn and garden products growing into more than a $2.9 billion global business.

Deployment Details

Not a stranger to innovation, the 140 year old Scotts Miracle-Gro Company selected Pluck to power social media on Scotts.com. In 2008 the Scotts Miracle-Gro Company deployed the SiteLife suite including features such as discovery widgets, forums, personas & expert blogs, editorial photo galleries, ratings/recommendations. Backed by the power of Pluck's social media suite, Scotts enabled users to comment on articles, projects, products and videos.

Additionally, SiteLife powers distinct communities which appeal to thumbs of various shades of green; including urban living, pet owners, and first time home owners. In these communities, blogs, expert advice and featured projects are tailored to the user. The engagement between Pluck and Scotts Miracle-Gro has assisted in growing brand loyalty and ROI for the industry leader.

See it in Action

• Communities Gateway: Users find others with similar gardening goals

  Scotts Forums: User help each other attain the perfect lawn or potted plant

Learn More

To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.