Customer Profile: Travel Industry
Association
Key Web Properties
- Discover America
Overview
The Travel Industry Association is a non-profit trade organization based in Washington, D.C. that supports and represents the interests of the U.S. travel industry.
Deployment Details
The Travel Industry Association selected Pluck to power social media elements on its "Discover America" properties – a key set of destinations for promotion and planning around U.S. travel. By deploying SiteLife Comments, Personas, Galleries, and advanced discovery widgets, the TIA allows travelers to discover and explore America's travel destinations during all stages of the trip-planning process, a naturally conversational activity. The TIA is teaming with Pluck to launch multiple foreign language versions of the site targeting travelers from Mexico, Germany, and Japan.
