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Customer Profile: Trails.com
Overview
Trails.com, a leading web destination owned by Pluck parent company Demand Media, is the most complete online planning resource for self-guided outdoor and adventure travel in North America.
Deployment Details
In July 2008, Trails.com relaunched to help its growing community of 1.3 million passionate members live a better life outdoors. As part of their innovative relaunch, Trails.com deployed a range of Pluck SiteLife functionality including Photos and Personas, allowing users to access trails information, connect with other users, and share valuable experience and knowledge about their outdoor lives.
