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Integrated Social Media for Publishers, Retailers and Brands

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Customer Profile: Whole Foods Market

Overview

Founded in 1980, Whole Foods Market is now the world's leading retailer for organic and natural foods, with 270 stores across the U.S., Canada, and U.K.

Deployment Details

In 2008, Whole Foods selected Pluck to power social media features on a redesigned WholeFoodsMarket.com. Using SiteLife Reactions, users can rate and comment on the retailer's recipes, while SiteLife's discovery features surface the highest rated recipes on Whole Foods' home page. Whole Foods also uses SiteLife Forums to allow users to connect with each other and store employees around relevant products, lifestyles, and Whole Foods' culture of food appreciation. Whole Foods Market's social media strategy entails using engaging, interactive applications as part of an effort to drive online traffic, consumer loyalty, and in-store sales.

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To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.