Customer Profile: Wiley Publishing
Overview
As one of the most trusted names in travel over the past 50 years, the Frommer's collection of travel guides now includes over 300 titles.
Deployment Details
As an inherently social topic, travel is a perfect fit for social media and the Pluck SiteLife suite of tools. In 2008, Frommers.com deployed a wide range of SiteLife tools across their site in an effort to maximize user interaction and engagement. With SiteLife Forums, Blogs, Photos, Personas, and Comments, users are presented with a multitude of engagement options. Frommers aggregates and promotes community content through a centralized community landing page utilizing SiteLife's discovery features – including recent forum posts and blog posts.
