Customer Profile: Wall Street
Journal
Overview
Founded in 1889, The Wall Street Journal is the world’s leading business publication, holding 33 Pulitzer Prizes for outstanding journalism. The Wall Street Journal Online is the largest paid subscription news site on the web with more than 1 million subscribers worldwide.
Deployment Details
The Wall Street Journal selected BlogBurst to fuel a new, sponsored destination featuring content surrounding the retirement debate. Launched in March of 2008, Retirementdebate.com features engaging blog posts with a narrowed focus on retirement issues, including social security, healthcare, and estate planning. The site represents an entirely new monetization channel for the WSJ, leveraging their expertise in financial news to secure an exclusive sponsorship with Allstate for the destination. Pluck helps drive page views on the site with fresh content handpicked by the BlogBurst editorial team twice daily – driving reader engagement with optimal content relevancy and timely blog posts and articles.
