Social Bridging

Connect Your Social Site to the
Larger Social Web

The Web is becoming very social very quickly. Social destinations like Facebook and Twitter draw hundreds of millions of participants. And many Web sites – dedicated to publishing, shopping, entertainment, and so on – have added social features that capture the passion in each site's core audience.

Still, for all the social activity that is taking place on the Web, most of it occurs on social islands. I have my friends on Facebook, my professional network on LinkedIn, I have baseball debates at my favorite sports site, and I learn about electronic toys from the crowd at my favorite retail site. But they're all separate experiences that, today at least, cannot be connected.

Connecting these islands to create a larger social Web would be very beneficial to both site visitors and site owners. We at Pluck – a social media platform vendor powering some of the largest social sites in the world – have some very strong views on this subject, and some recommendations for owners of sites who want to connect their social experience to the rest of the Web.