View: The Myth of Social Commerce
VP and Principal Analyst
SVP & GM
When "Social" and "Commerce" are combined in the right way, great things happen. The examples are all around us. But getting it right isn’t always so easy.
In this webinar our guest speaker, Forrester Vice President and Principal Analyst Sucharita Mulpuru, examines some of the assumptions retailers make when they craft their social commerce strategies, and she showcases strategies that work.
And our own Steve Semelsberger follows with a set of tactical building blocks – accompanied by examples from social commerce leaders – that in our experience are key to successful Conversion Communities.
Originally broadcast earlier this spring, this webinar drew our biggest online audience ever. It is an insight-rich, practical guide to Social Commerce.
Please complete the registration process to stream this webinar to your browser.
What is Pluck?
Pluck is a community platform for retailers and brands that want to build a social experience into their website.
Who uses Pluck?
Pluck powers more than 500 communities, for standout brands and retailers like the NFL, Redbox, Kraft Foods and Whole Foods Market.
Pluck communities deliver measurable and repeatable business benefits around Engagement, Conversion and Advocacy.