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Pluck Helps Internet Content Providers Fuel RSS Growth

Partner Programs Enable Publishers of All Sizes to Expand Feed Adoption

NEW YORK - May 17, 2005 - (IDG Syndicate Conference) - Pluck Corp., the developer of the #1 browser-based RSS reader, today announced three partner programs that help anyone publishing RSS feeds — from beginning bloggers to major media conglomerates — to increase service awareness, subscribers and site visitors. Leveraging Pluck's industry-leading RSS technology, the programs give publishers, portals, ecommerce providers, and community sites new ways to increase revenue and profits through improved content syndication.

The programs, which are specifically designed to help Internet content providers expand syndication opportunities through RSS adoption, include:

• Pluck Content Partners: Helps major Internet publishers promote their feeds to Pluck RSS reader users. To date, market leading web sites like CareerBuilder.com, Reuters, CBS Sportsline, the Washington Post, and ApartmentRatings.com have joined with Pluck to highlight their offerings. To learn more, please visit http://www.pluck.com/display.aspx?partner.
• Pluck Friends: Geared towards individual bloggers and early stage publishers, the free Pluck Friends program offers exposure to Pluck users, helping to expand site visits. More than 100 emerging web properties, from RonaldReagan.com to ImpactWrestling.com, are already members of the Pluck Friends program. For more information on Pluck Friends, visit http://www.pluck.com/display.aspx?friends.
• +Pluck: The +Pluck button is the only "smart" RSS subscription manager on the market today that can be leveraged by both the Pluck plug-in to Internet Explorer and the Pluck web-based RSS reader. Placing the button on a site makes it easier for visitors to subscribe to feeds. Already, RSS leaders like USA Today, Topix.net, and MyPages.com offer the +Pluck button to make it simple for users to subscribe to their feeds. Visit www.pluck.com and follow the simple instructions to add the +Pluck button to RSS subscription pages.

"Pluck is committed to helping Internet content providers improve their reach and exposure through RSS syndication," said Dave Panos, CEO of Pluck Corp. "We've structured our new partner programs to make it simple for RSS publishers to accelerate the adoption of their feeds and significantly expand audience views."

For more information on Pluck's partner offerings, please visit www.pluck.com/partners.

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Pluck is a trademark of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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