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Pluck Version 2.0 Delivers Cross-Platform Suite of RSS Readers for Firefox, Internet Explorer and the Web

First to Synchronize Bookmarks and RSS Web Feeds between the Internet Explorer and Firefox Web Browsers

AUSTIN, Texas — August 9, 2005 — Pluck Corp. unveiled Version 2.0 of the industry's #1 browser-based RSS reader for Internet Explorer and extended the product line with RSS readers for Firefox and the web. The product suite is the first in the RSS space to allow users to synchronize important web information, such as RSS web feeds and bookmarks, between different computers, web browsers and operating systems. Pluck is available for free at www.pluck.com.

The product suite released today includes a major upgrade to the Pluck Internet Explorer Edition and the Pluck Web Edition, and also introduces a new product called Pluck Firefox Edition for use in the popular and fast growing Firefox web browser. Pluck Firefox Edition offers advanced RSS aggregation and management within the Firefox browser, enabling Firefox users to easily organize, view, store and share RSS Web feeds, Internet search results, web pages and other information in easy-to-view folders. Like all Pluck RSS readers, Pluck Firefox Edition includes the ability to search on topics of interest for relevant web feeds, and imports existing collections of bookmarks and Web feed subscriptions.

The new Pluck 2.0 upgrade to all three products in the suite provides active Internet users with a rich set of features and capabilities that enhances the way they find, access and manage web information. Features available with this release include:

• Synchronization: Enables users to automatically access and synchronize their bookmarks and RSS web feeds between multiple computers (PC, Macs, etc.), different web browsers (Firefox, IE and more) and Internet enabled devices so RSS content is always available at work or at home.
• Significant UI improvements: Improved user experience in all aspects of RSS reading, bookmark organization and subscription management. This new experience is designed to ease the RSS learning curve and increase adoption rates for RSS.
• FeedFinder: This new feed discovery engine from Pluck dramatically improves the relevancy of feed searches and opens new ways for users to discover web feeds. With FeedFinder, users can find feeds of interest by browsing a feed taxonomy, reviewing featured RSS web feeds and submitting keyword searches across Pluck's large cache of feeds gathered from around the Internet.
• Power Search Tools: Allows users to send search queries to multiple search engines via one click and in one view, saving time and improving the quality of results.

"Today, many people use multiple computers and browsers to access the web, whether it's Firefox at home and another web browser at the office," said Dave Panos, co-founder and CEO of Pluck Corp. "The new multi-platform product suite from Pluck helps people manage and synchronize their web information between browsers, while also giving them remote web access to this information from the road. This ensures that, no matter where you are, your important web information is always available."

Availability

The Pluck suite is now available free of charge as a native extension for Firefox, an Internet Explorer plug-in and also as a web-based service at www.pluck.com. Pluck readers are also available for re-branding for major community, content and commerce web properties to offer to their customers.

About Pluck Corp.

Pluck Corp. transforms how active Internet users consume, control and create online information. Providing browser software and destination sites for consumers, and co-branded web services for publishers and portals, Pluck is a leader in Web 2.0 technology innovation.

The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield.

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Pluck is a trademark of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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