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TheStreet.com Expands Media Offerings with New Pluck SiteLife Services

"Mad Money's" Jim Cramer and Team Enhance Interaction with Social Media Technologies

NEW YORK — February 8, 2006 — At the 2006 Digital Media Summit, Pluck™ Corp., a leader in Web 2.0 technology, announced today that TheStreet.com Inc. (Nasdaq: TSCM), a leading provider of investment commentary, analysis and news, is actively using the Pluck SiteLifeTM social media suite for the managed delivery of columnist and contributor blogs and user-generated content. The new offerings are now available to subscribers of "RealMoney," TheStreet.com's premium website, which is used by self- directed investors and professionals to make better informed investing and trading decisions.

The Pluck SiteLife service, the next generation of Pluck's InSite offering, provides a simple and effective way for online publishers to quickly deliver community publishing capabilities, including reader comments, reviews, ratings, photos and blogs. In the first phase of TheStreet.com's deployment, subscribers to "RealMoney" "Street Insight," and "RealMoney Pro Advisor" can participate in new forms of open content and interaction, including discussing and commenting on blogs by Jim Cramer, TheStreet.com markets commentator and host of CNBC's "Mad Money" and others. In the first week of service, the new capabilities generated thousands of subscriber comments and more than 14 new page views per unique visitor — a testament to how social media capabilities increase the value of online properties by driving more traffic and usage.

"Providing quality content and interactive forums for our customers is an integral part of our rapid growth," said Earl Cokley, chief technology officer of TheStreet.com. "Working with Pluck, we've added staff blogs and user commenting capabilities, fostering a stronger, more personal dialogue between our readers and editors, while contributing to increased loyalty and traffic to the site."

The Pluck SiteLife social media suite includes SiteLife Reactions, a user interaction service; and SiteLife Blogs, an open community blogging solution.

• SiteLife Reactions: Enables managed user discussions around site content and provides tools for managing user comments, ratings, reviews, submissions and photos in a variety of open and editorially-prompted models.
• SiteLife Blogs: Provides a platform for open community blogging and photo galleries. Once embedded into a publisher's website, the service allows for user- generated content to expand reader loyalty and participation, while enabling new opportunities for contextual advertising.

The SiteLife platform optionally unifies a user's site interactions into a dynamically updated user Persona page, providing a sense of personal presence and a strong connection to the publisher's brand. SiteLife also provides the editorial and community management tools online publishers need to produce site experiences that are consistent with their editorial strategies.

Availability

The Pluck SiteLife suite is currently available. The service on TheStreet.com is currently available for paid subscribers only, but examples of TheStreet.com's SiteLife experience on are available at www.pluck.com/TheStreet.

About Pluck Corp.

Pluck Corporation develops social media technologies that transform how everyday people and publishers discover, create and distribute information online. Providing RSS, blogging, syndication and social search software and services, Pluck helps its customers more easily consume and leverage the new open content model that has emerged as the cornerstone of Web 2.0. The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield. More information on Pluck offerings can be found at www.pluck.com.

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Pluck and Pluck SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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