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BlogHer Teams with Pluck to Help Women Bloggers Syndicate Content to Mass Media via BlogBurst

New BlogBurst Content Bundles Showcase Largest Community of Women Bloggers; Move Gives Publishers Access to Content from more than 800 New Blogs

AUSTIN, Texas — May 22, 2006 — Pluck™ Corporation, a social media technology pioneer, today announced that it has teamed up with BlogHer LLC (www.blogher.org) to begin syndicating content from BlogHer to major print publishers through the BlogBurstTM blog syndication network. Beginning in June, BlogBurst will offer content by the contributing editors at BlogHer, the number-one guide to women bloggers.

"By teaming with Pluck to provide content for the BlogBurst syndication network, we are furthering our mission to create new opportunities for women bloggers around the globe," said Jory Des Jardins, Co-founder and President of Business Development and Alliances for BlogHer. "By syndicating through BlogBurst, readers from major newspapers, such as The Washington Post and The San Francisco Chronicle, will have access to the unique perspectives of our editors, who cover what women are blogging about in more than 20 topics, from food and family to technology and news."

BlogBurst will begin syndicating content from BlogHer through new BlogBurst content bundles, which span a variety of topics. Initial bundle topic areas will cover women's issues, business and careers, parenting, health & wellness and more. The BlogBurst syndication network includes over 2,000 bloggers and provides access to an audience of more than 2 million daily readers through its publishing partners.

"Women bloggers bring a unique and fresh voice to the blogosphere," said Dave Panos, CEO of Pluck. "Major publishers recognize this and the value of syndicating content about women's issues and other topics covered by BlogHer. By giving the largest community of women bloggers direct access to our publisher members, we're making it easier for them to expand their audience reach into traditional media outlets, while providing publishers an easy way to find and publish the invaluable content BlogHer has assembled through its network."

BlogBurst Content Bundles offer a simple way for communities of blogs to quickly and easily syndicate content to major newspapers, magazines and publishers around the world. Publishers and bloggers who want to syndicate stories via the new BlogBurst service can learn more on www.blogburst.com.

About BlogHer

Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer LLC's mission is to create opportunities for women bloggers to pursue exposure, education, and community, through online platforms and regular conferences. The BlogHer Network (www.blogher.org) is the Web's number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics. The company's second annual conference, BlogHer '06, has expanded into a two- day conference targeting 750 attendees and press. Companies such as MSN Spaces and Yahoo! are participating as premium sponsors. The conference will take place in San Jose, CA, July 28-29. The company's latest initiative is the BlogHer Advertising Network, BlogHer's first qualified, targeted environment for contextual advertising showcasing a growing list of women bloggers who are parents. For more information see http://blogher.org/advertise.

About Pluck Corp.

Pluck Corporation develops social media technologies that transform how everyday people and publishers discover, create and distribute information online. Providing community, user-generated content, syndication and aggregation software, Pluck helps its customers leverage the new open content model that has emerged as the cornerstone of Web 2.0. The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield. More information on Pluck offerings can be found at www.pluck.com.

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