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Newspapers Around the Globe Turn to Blogs to Add Kick to World Cup Soccer Tournament Coverage

BlogBurst’s WorldCup Blogs Provide Fresh Look at Event from the Fan’s Perspective for Mainstream Media

AUSTIN, Texas — June 28, 2006 — Pluck™ Corporation, a social media technology pioneer, today announced that its BlogBurst™ blog syndication network is feeding World Cup soccer news from blogs around the world to several leading newspapers in the U.S. and U.K., including the Houston Chronicle, the Austin American-Statesman, and London's Guardian. A number of the World Cup blogs, many of which are updated daily from Germany, are giving eager audiences an up-close and personal perspective that spans beyond the sports page to cover both the games and events outside the tournament.

The World Cup bloggers are focusing their posts on everything from game analysis, team and player updates and quests to secure tickets, to hundreds of Brazilian fans dancing the samba before kick off.

"The passion of the World Cup and its fans is well-reflected in the blogosphere," noted Dave Panos, CEO of Pluck. "By bringing the unique, personalized commentary from these bloggers to newspaper audiences in the U.S. and U.K., we are helping to provide readers the man-on-the-street twist on the games, which engages and exposes them to different perspectives on the tournament."

BlogBurst helps World Cup bloggers reach new audiences, while providing publishers with access to timely and immediate coverage of the games. To make it easier for publishers to find and syndicate the World Cup blog content through their own online media properties, BlogBurst created the World Cup BurstWire, a daily update of the best posts from the BlogBurst network of World Cup-related blogs.

World Cup Blogs syndicated through BlogBurst include:

• Soccerphile — a blog featuring over a dozen bloggers covering soccer events around the globe: http://soccerphile.blogspot.com
• The World Cup Blog — a blog on BootsnAll Travel Network: http://www.worldcupblog.org
• SoccerBlog.com — a site by soccer-geeks for soccer-geeks: http://www.soccerblog.com
• WorldCup blogs on Austin American-Statesman: http://www.statesman.com/sports/content/sports/other/world_cup.html
• WorldCup blogs on Houston Chronicle: http://www.chron.com/sports/soccer/worldcup/
• WorldCup blogs on the Guardian (U.K.): http://blogs.guardian.co.uk/worldcup06/

About Pluck Corp.

Pluck Corporation develops social media technologies that transform how everyday people and publishers discover, create and distribute information online. Providing community, user-generated content, syndication and aggregation software, Pluck helps its customers leverage the new open content model that has emerged as the cornerstone of Web 2.0. The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield. More information on Pluck offerings can be found at www.pluck.com.

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Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.