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Pluck Corporation Announces SiteLife Forums

Integrated User Discussion Services Now Available with Social Media Suite

AUSTIN, Texas — August 23, 2006 — Pluck™ Corporation, the leader in social media and open content solutions, today announced the addition of SiteLife Forums to its suite of services. SiteLife Forums enables a variety of user group and message board capabilities as components of the SiteLife social media platform. In addition, Pluck announced that three major media firms have licensed SiteLife Forums and will go live with Forums and other SiteLife modules this fall.

The Pluck SiteLife suite provides media firms, portals and consumer product companies with a social media platform that integrates seamlessly into any web site and brand. Through a rich set of capabilities, including blogging, forum discussions, user-ratings and photo posting, SiteLife stimulates online community and conversation that increases viral traffic, user registrations, and time on site. Previously announced Pluck SiteLife modules include: SiteLife Blogs, SiteLife Reactions and SiteLife Photos. All SiteLife modules utilize a centralized User Persona, which provides a single view of a user’s comments, blog posts, photos and other social networking activity. The SiteLife suite is controlled via the Community Management Workbench, which showcases editorial tools such as user hierarchies, abuse management, content moderation and reporting.

Because SiteLife Forums can be integrated into existing page templates, all activities can be monetized via site advertising and sponsorship placements. Key SiteLife Forum features include:

• Personalized presentation: Users can select custom views of relevant forum content including recent and most popular discussions.
• Simple experience: Clean and uncluttered user interface designed for the needs of inexperienced audiences but powerful enough for practiced users.
• Delegated moderation: Editor-driven controls allow trusted users of your site to manage and moderate discussions.
• Fast setup: Simple JavaScript widgets are pasted into your existing page templates for rapid deployment and rich site visual controls.
• Search and discovery: Full-text search helps users find information at the post level by keyword. Summary widgets display contextual highlights of conversations throughout a site.
• Rapid migration: SiteLife Forums import capabilities enable quick transfer of existing, valuable user content. Pluck professional services teams bring experience in migrating content from numerous legacy message board systems.
• Persona integration: As with all SiteLife modules, SiteLife Forums optionally aggregates participation into the Persona page, a single view of the user's public contributions.

"User group and message boards capabilities remain important components of a social media strategy," stated Dave Panos, Pluck CEO and co-founder. "We are enthusiastic to work with our early SiteLife Forums customers and look forward to enabling additional industry leaders to deploy new user discussion environments."

For more information on Pluck SiteLife, or to learn more about Pluck's social media products, please visit: http://www.pluck.com/products/sitelife.html.

Availability

Pluck SiteLife Forums is generally available. First customer deployments are anticipated to go live during the fall of 2006.

About Pluck Corp.

Pluck Corporation develops social media technologies that transform how everyday people and publishers discover, create and distribute information online. Enabling conversation, content and control, Pluck helps its customers leverage the new open content model that has emerged as the cornerstone of Web 2.0. The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield. More information on Pluck offerings can be found at www.pluck.com.

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Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.