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Pluck Names Rachel Brush Managing Editor of BlogBurst Blog Syndication Network

Digital Content Expert to Drive Expansion of Blog Syndication Offerings

AUSTIN, Texas — August 23, 2006 — Pluck™ Corporation, a leading social media technology firm in Austin, announced today that it has named Rachel Brush the Managing Editor of its BlogBurst blog syndication network. BlogBurst is the world's largest blog syndication network, with more than 2,000 bloggers serving content to mass media news outlets, including The Washington Post, Gannett News, The San Francisco Chronicle, Austin American-Statesman and more. In her new role, Brush will lead Pluck's editorial and promotional efforts, which aim to connect premium "new media" blog content with mass market news sites and publishers around the world.

"Rachel Brush has an exceptional background in digital content development that will greatly enhance the BlogBurst team as it serves media companies looking to embrace social media online," noted Dave Panos, CEO of Pluck. "We look forward to tapping Rachel's talents as we help serve the high-quality standards of both traditional publishers and new media bloggers alike."

A seasoned expert in digital content, Brush brings to Pluck nearly a decade of experience in executive positions at Hoover's Inc., a D&B Company and leading publisher of business information providing database access to over 16 million companies and people. Rachel served as Vice President of Content and Managing Editor at Hoover's, leading the editorial staff and its priority database companies, and third-party content acquisition and management. Most recently, Brush served as Hoover's Vice President of Customer Operations and Quality, overseeing data and customer service quality, as well as developing tools and processes for the Customer Experience department. Rachel earned a BA in English from The University of Texas at Austin and completed graduate business studies at St. Edward's University.

About Pluck Corp.

Pluck Corporation develops social media technologies that transform how everyday people and publishers discover, create and distribute information online. Enabling conversation, content and control, Pluck helps its customers leverage the new open content model that has emerged as the cornerstone of Web 2.0. The privately held company is based in Austin, Texas with funding from Austin Ventures and Mayfield. More information on Pluck offerings can be found at www.pluck.com.

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Pluck and BlogBurst are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.