Press Release
For Immediate Release:
Cox Newspapers Experiences More Than Five Million Pluck BlogBurst Views in First Thirty Days
Atlanta Journal-Constitution, Dayton Daily News and Palm Beach Post Join Austin American-Statesman to Leverage BlogBurst's Growing Content Network
AUSTIN, Texas — May 23, 2007 — Social Media adoption by traditional media companies continued today as Cox Newspapers and Pluck Corporation announced that Cox has expanded its use of the Pluck BlogBurst blog syndication network on additional newspaper web sites in its portfolio, including the online versions of the Atlanta Journal-Constitution, the Dayton Daily News and the Palm Beach Post. In just over 30 days since launching BlogBurst across its sites, Cox attracted more than 5 million views of BlogBurst content.
According to the Cox Newspapers VP of Digital Media Leon Levitt, "We hope to provide our readers with the additional breadth and depth of blog content on our newspaper web sites demonstrating the growing importance of alternative voices to their daily news and entertainment experience," said Levitt. "With Pluck BlogBurst, we are able to provide readers with a diverse range of fresh perspectives that blogs naturally offer."
Pluck BlogBurst is the world's largest blog syndication network with over 3,700 bloggers and 1.5 million posts, all fully licensed and available for syndication on media company web sites. With BlogBurst, Cox's portfolio properties have rapidly and safely added editorially filtered content from 26 specialty topic areas including Gardening, Personal Finance, Regional Sports, Local Politics, Travel, Fashion and more. Using BlogBurst, Cox has drawn expanded available page inventory and extended hard-to-cover topic areas, driving page views on site and online revenue.
"As one of the nation's largest media companies, Cox is a pioneer in the delivery of news to millions of readers," said Dave Panos, CEO of Pluck. "We are honored that they have turned to Pluck for blog syndication and look forward to helping them continue to grow their digital businesses."
For more information on Pluck BlogBurst, visit http://www.pluck.com/products/blogburst.html.
Examples of BlogBurst in action can be seen in areas like:
- http://www.daytondailynews.com/l/content/oh/index/living/money/
- http://www.statesman.com/news/content/news/other/blogburst.html
- http://www.austin360.com/music/content/music/index.html
About Cox Newspapers
As one of the nation's largest newspaper publishing enterprises, Cox Newspapers now produces 17 daily and 25 non-dailies. The company also operates direct mail businesses, distributes classified advertising publications, customized newsletters and owns one-third of a newsprint manufacturing business. Total circulation for the company's newspapers reaches 1.2 million each weekday and more than 1.6 million on Sundays. For more information about Cox Newspapers, Inc, please visit http://coxnewspapers.com.
